Marketing Program Manager

Job Description

Location: [SF Bay Area, NYC, or Los Angeles] (Hybrid - 3 days onsite)

About the Role

Sia is seeking a Senior Consultant, Marketing Program Management to join our Marketing Advisory practice. This is a full-time consulting role for someone who combines strong program management, marketing expertise, strategic thinking, and an AI-forward mindset.

You’ll work directly with clients on complex marketing initiatives, helping turn strategy into action and keeping programs moving from planning through execution. Depending on the engagement, you may support a major campaign or product launch, manage a cross-functional marketing workstream, improve existing processes, or help clients identify new ways to use AI and automation.

We’re looking for a versatile marketing generalist who can quickly understand a business challenge, bring structure to ambiguity, and get things done. You should be equally comfortable developing a project plan, facilitating a client meeting, building an executive-ready deck, analyzing performance, or exploring how AI could improve a marketing workflow.

What You'll Do

Drive Marketing Programs

• Own marketing workstreams from planning through execution, launch, and measurement
• Translate client objectives into clear deliverables, timelines, owners, dependencies, and next steps
• Bring structure to ambiguous or evolving initiatives and keep programs moving forward
• Identify risks and roadblocks early and proactively drive solutions
• Use data, performance insights, and stakeholder feedback to inform recommendations and improve future programs

Partner Across Teams

• Coordinate across marketing, creative, product, analytics, media, technology, localization, and other cross-functional teams
• Facilitate client meetings and working sessions, turning discussions into clear decisions and actions
• Develop polished presentations, recommendations, program updates, and other executive-ready deliverables
• Build strong client relationships and communicate effectively with stakeholders at multiple levels
• Identify opportunities to improve processes, workflows, and ways of working

Bring an AI-Forward Mindset

• Identify practical opportunities to apply AI across marketing strategy, operations, content, insights, and execution
• Use AI tools to accelerate research, planning, analysis, content development, and program management
• Look beyond existing processes and consider how AI and automation can create smarter, more scalable ways of working
• Stay curious about emerging AI capabilities and translate them into practical marketing use cases for clients
• Experiment with new tools and approaches and help teams understand where AI can deliver meaningful value

Qualifications

• 4-8 years of experience across marketing program management, integrated marketing, marketing operations, marketing strategy, project management, or related areas
• Strong understanding of marketing fundamentals and how programs move from strategy through execution
• Experience managing cross-functional projects with multiple stakeholders and dependencies
• Strong project management, prioritization, problem-solving, and organizational skills
• Excellent communication and presentation skills with the ability to create clear, client-ready materials
• Ability to bring structure and direction to ambiguous situations while adapting as priorities evolve
• Comfort using data and insights to inform marketing decisions
• Genuine curiosity about AI and emerging technology, including how they are changing marketing
• Ability to balance strategic thinking with hands-on execution

Nice to Have

• Consulting, agency, or client services experience
• Experience working with large technology or consumer brands
• Hands-on experience incorporating generative AI into marketing workflows
• Experience across digital, growth, product, lifecycle, or integrated marketing
• Familiarity with marketing technology, automation, campaign management, or measurement platforms

What Success Looks Like

You become a trusted member of both the Sia and client teams who can take ownership of a marketing workstream, bring structure to complexity, and consistently move work forward.

You combine strong marketing instincts with excellent execution and an AI-forward mindset, helping clients deliver great work today while finding smarter ways to approach marketing in the future.