Affiliate Marketing Manager

Responsibilities

• Build the strategy for the affiliate program: which partner segments to pursue, which geographies and platforms to prioritise, what the commission and incentive model should be, and what the program needs to look like at three times its current size.
• Own affiliate recruitment: identify, pitch and onboard publishers, review sites, agencies, YouTube creators, newsletter operators and niche communities in our category.
• The metric that matters is not affiliates signed up, but affiliates producing revenue. Own the journey from signup to first conversion, including repeat revenue and retention or reactivation.
• Design and iterate the commission structure, including tiered and performance-based models for high-volume partners, testing new approaches and incentives, while benchmarking competitor affiliate programs to keep CookieYes’s commissions, attribution model, incentives and overall partner proposition competitive.
• Manage the program day to day on platforms such as Tapfiliate or PartnerStack, including tracking, attribution, approvals and payouts.
• Equip affiliates: creatives, landing pages, comparison content, product briefs, demo assets and campaign calendars.
• Run affiliate-specific campaigns around launches, seasonal moments and regulatory deadlines.
• Police quality. Monitor for brand-bidding violations, misleading claims, coupon abuse and fraudulent traffic, and enforce program terms.
• Report weekly on signups, conversion rate, revenue per affiliate, activation rate, retention and payout efficiency, and act on what the numbers say.
• Work with content, design and the growth team to produce assets affiliates actually use, and to fold partner content back into our own channels.

Requirements

• 2+ years running or supporting an affiliate, partner or performance marketing program, ideally for a SaaS or subscription product.
• Hands-on experience with an affiliate platform such as Tapfiliate, PartnerStack, Impact, ShareASale or similar.
• Familiarity with building and managing influencer partnerships across channels such as Instagram, YouTube, TikTok, LinkedIn, X (Twitter), newsletters, and other relevant platforms, with an eye for repurposing and integrating influencer content into existing growth channels such as organic, paid, social, and content marketing.
• Comfort with tracking and attribution mechanics: cookies, postbacks, coupon codes, and deduplication against other channels.
• Strong outbound and relationship skills. A large part of this job is cold outreach that does not read as cold.
• Analytical rigour in spreadsheets, and the judgement to spot a channel that looks good but is cannibalising organic.
• Clear written English for partner communication, newsletters and program documentation.
• Bachelor’s degree in marketing, management or a related field.

Good to Have

• Experience automating partner onboarding, payouts and engagement workflows.
• Experience in a WordPress, Shopify or other CMS plugin ecosystem.
• Exposure to paid affiliate or co-funded ad programs.
• Basic SEO knowledge, enough to judge the quality of an affiliate’s traffic.