UX Writer

Responsibilities

• Own the copy across all growth surfaces: homepage, product and feature pages, campaign landing pages, pricing page, comparison pages, and the signup and upgrade flows.
• Write lifecycle and marketing email: onboarding sequences, activation nudges, trial and upgrade prompts, win-back, feature announcements and newsletters.
• Write ad and social copy for paid campaigns across Google, Meta and LinkedIn, and keep iterating on the variants that perform.
• Build campaign and partner landing pages with design and performance marketing, and ship them without waiting on engineering.
• Run copy experiments and own the test backlog for words: headlines, value propositions, CTAs, form length, pricing framing, social proof placement.
• Turn privacy and compliance language into benefit-led copy a small business owner understands in one read.
• Keep the message consistent across the funnel, from ad to landing page to onboarding email, and maintain the messaging and voice guidelines the rest of the team writes against.
• Write the in-product growth surfaces: upgrade prompts, plan limits, paywalls and activation nudges, with product and design.
• Work with SEO and content so that pages rank and convert, rather than one at the expense of the other.

Requirements

• 3+ years writing conversion-focused copy for a digital product across websites, landing pages, email or paid campaigns.
• Strong understanding of core UX principles, user flows, interaction patterns, and information hierarchy.
• A portfolio with outcomes attached: what you wrote, what it replaced, and what happened to the metric.
• Hands-on experience running A/B tests on copy, and the honesty to report a flat result as flat.
• Working knowledge of an email or lifecycle platform such as HubSpot, Customer.io, Klaviyo, Brevo, ActiveCampaign, Intercom, or Braze.
• Comfort in a CMS or page builder such as WordPress, Webflow, Unbounce or a headless CMS such as Strapi. Familiarity with a React-based front end like Next.js is a plus.
• Understanding of SEO & GEO fundamentals and how they shape, and sometimes constrain, conversion copy.
• Comfort working in Figma, Claude Design, Chat GPT Codex alongside designers.
• Fluent, precise English with an ear for tone, and the judgement to cut anything that isn't earning its place.

Good To Have

• Experience writing for B2B SaaS products, with a strong understanding of user journeys, ideally in a freemium or free-trial motion.
• Familiarity with privacy, compliance, fintech or another regulated category.
• Experience writing for a global, largely non-native-English audience.
• Basic understanding of HTML and CSS.