Sr. Manager Demand Generation

About the role

MoEngage acquired Aampe in June 2026 to bring 1:1 agentic decisioning into the platform. This is a net-new product motion that needs its own demand engine, built from scratch and run alongside the core MoEngage business.

We are looking for a Sr. Manager, Demand Generation to own demand generation for AI Decisioning end to end. You will conceive, build, and run programs across paid and non-paid channels that create demand for this offering, working closely with product marketing, content, sales, and the Aampe founding team.

This is a builder role, not a maintenance role. You will set the demand gen playbook for the product line from the ground up.

Roles & Responsibilites:

• Own the demand generation strategy and roadmap for AI Decisioning (Aampe) across paid and non-paid channels
• Plan and run paid programs: LinkedIn (Sponsored Content, InMail, document ads), programmatic display, and retargeting
• Build non-paid programs: SEO and AEO content distribution, community engagement, and partner co-marketing
• Design account-based marketing programs against priority verticals and named accounts
• Own the funnel numbers for AI Decisioning: MQLs, SQLs, opportunities, and pipeline contribution by channel and segment
• Build and own SDR outbound cadences - sequence structure, timing, and channel mix (email, LinkedIn, call)
• Write and continuously refine the messaging SDRs use in these cadences, matched to segment, persona, and account classification
• Monitor cadence performance (open, reply, and meeting-booked rates) and adjust messaging and sequencing based on what converts
• Run a regular feedback loop with the SDR team on what prospects are saying, and feed that back into positioning and content
• Manage the channel budget and report on CAC, pipeline efficiency, and program ROI to the SVP Marketing
• Translate product marketing positioning into campaigns that generate demand
• Run tests across channels and messages, and double down on what converts
• Partner with marketing ops and sales on attribution, lead routing, and reporting

Requirments:

• 8-10 years in B2B SaaS demand generation or growth marketing, ideally in MarTech, CDP, or CEP
• A track record of building a demand engine for a new product line or category, not just running an existing one
• Hands-on experience across paid channels (LinkedIn, Google, programmatic) and non-paid channels (SEO, content, community)
• Comfort owning and being measured on pipeline and funnel metrics, not just activity metrics
• Experience with marketing automation and CRM platforms (HubSpot, Salesforce, Marketo, or similar)
• Based in India, with the flexibility to work across US and India time zones.
• Familiarity with agentic AI, decisioning, or personalization as a category
• Experience marketing to marketing and product leaders as an ICP
• Experience with building programs & activations for a 0-1 & 1-10 journey