Snr. Manager, Email & Lifecycle Marketing (Remote)

Responsibilities:

• Own and evolve KnowBe4's email marketing strategy across prospect, trial, customer onboarding, adoption, renewal, and expansion lifecycle stages.
• Build post-sale customer lifecycle and nurture programs, in deep collaboration with Customer teams, across onboarding, adoption, engagement, expansion, retention and win-back, that improve customer onboarding, product adoption, and retention metrics.
• Design platform expansion and feature-adoption campaigns based on customer needs, product usage and unused capabilities.
• Partner with our RevOps function on customer health scoring and expansion-signal detection.
• Use product usage, engagement and customer health signals to identify expansion opportunities.
• Develop and execute multi-touch nurture programs that progress prospects through the funnel and accelerate pipeline velocity.
• Leverage generative AI to scale and sharpen program performance, by applying AI-driven tools across content generation, subject line testing, send-time optimization, and dynamic personalisation to increase output quality and speed without sacrificing brand voice.
• Innovate and stay ahead of emerging capabilities and bring a point of view on where AI creates genuine lift versus noise.
• Collaborate in campaign planning, segmentation, personalization logic, and execute A/B testing frameworks to continuously improve open rates, CTR, and conversion.
• Partner with Marketing Operations to ensure marketing automation workflows (HubSpot or Marketo) are scalable, trackable, and aligned to CRM data strategy.
• Define and own email marketing KPIs — pipeline influenced, MQL-to-SQL conversion, churn contribution, unsubscribe rate — and report performance to leadership.
• Ensure compliance with CAN-SPAM, GDPR, CASL, and other applicable email regulations across all global sends.
• Manage a team of email marketing specialists and/or contractors; provide coaching, feedback, and career development support.
• Brief, review, and approve all email creative and copy before deployment.
• Maintain a testing roadmap and document learnings to build institutional knowledge.
• Ensure all sends are properly tracked and attributed in Salesforce and HubSpot.
• Participate in vendor and tool relationships relevant to email infrastructure and deliverability, with Marketing Operations.

Minimum Qualifications:

• BA/BS or equivalent working experience.
• 10+ years of experience in B2B SaaS marketing organizations, ideally in Cybersecurity.
• 8+ years of experience in email marketing and customer lifecycle marketing, ideally in leadership and management roles.
• Experience scaling programs across multiple geographies and languages.
• Experience successfully partnering with a Customer Success organization to deliver a lifecycle program.
• Superior written and verbal communication skills.
• Advanced proficiency in marketing automation platforms, particularly HubSpot & Marketo (workflows, smart lists, lead scoring, reporting).
• Data segmentation and list management strategy — building dynamic, behavioural, and firmographic segments that drive relevance at scale.
• Familiarity with CDP or data enrichment tools (e.g. Clearbit, ZoomInfo) to support personalisation and segmentation.
• Board strategic and commercial thinking: able to connect email program decisions to pipeline, bookings, and retention and revenue outcomes.
• Cross-functional influence: able to align stakeholders across Marketing, Sales, CS, and Ops without direct authority
• Analytics and reporting: proficient in Google Analytics, Looker, or equivalent BI tools; able to build dashboards that connect email performance to pipeline and revenue outcomes.
• People leadership: coaches and develops team members; gives direct, constructive feedback and creates space for growth