Demand Generation Intern (Hybrid)

Key Responsibilities:

• Work collaboratively with the marketing team to help set up, monitor, and report on demand gen programs
• Create and update Salesforce campaigns for various marketing programs
• Track campaign pacing and lead quality; identify discrepancies and manage lead-return processes with 3rd-party vendors.
• Create and manage campaign tracking links in our UTM database to ensure proper tracking of campaigns.
• Assist in the development of campaign assets, managing the hand-off to external vendors.
• Assist with verifying, cleaning and processing lead reports from 3rd party vendors.
• Gain hands-on experience monitoring full-funnel programs and lead lifecycles within Salesforce.
• Learn to interpret initiative pacing and ROI to make data-driven optimization decisions.
• Understand the "why" and "how" of UTM tracking and multi-channel program attribution.
• Understand the mechanics of 3rd-party partnerships, from creative delivery to lead quality audits.

Minimum Qualifications:

• Education: Currently pursuing or recently completed a Bachelor’s degree in Marketing, Business, Data Analytics, Communications, or a related field.
• A strong desire to learn marketing technology; prior exposure to a CRM (like Salesforce) or Email Marketing tools is preferred.
• Proven ability to write clearly and professionally, especially when coordinating with external partners or vendors.
• Demonstrate ability to manage multiple projects or "demand programs" simultaneously while meeting strict deadlines.
• Excellent verbal and written communication skills are essential with the ability to positively interact with persons at all levels of our organization.
• Proficient in Google Sheets, Docs, and Slides.
• Talent for multi-tasking, being results oriented and organizationally proficient.
• Team oriented and willing to help others to achieve success.
• Ability to develop creative solutions.
• Ability to think and act independently.
• Ability to effectively prioritize and resolve multiple competing tasks.
• Ability to deal professionally, courteously and tactfully with external partners and coworkers.
• Self-reliant with the ability to innovate and introduce change showing sound judgment and pragmatism.
• Compliance or in-house experience is a plus.