Growth Marketing Manager, Discoverability

Who you are:

• 1+ years of hands-on GEO experience across leading conversational assistants, with strong SEO fundamentals. You've tested how they retrieve, cite, and act on content, and have opinions about what works and why.
• Deep technical SEO fluency: structured data and schema, rendering and indexation, crawl analysis, and enough comfort in our codebase to ship fixes yourself. You are a builder comfortable using Cursor, Replit, Zapier, n8n.
• Fluency with Google Search Console, GA4, Screaming Frog, Ahrefs or Semrush, and at least one AI-visibility platform — Profound, Peec, Otterly, Scrunch, or tooling you built yourself.

What you'll accomplish:

• Own Instawork's organic acquisition strategy across SEO and GEO. Set goals for non-branded visibility and share of voice in AI answers within mid- and bottom-funnel, lead-generating conversations — and be accountable for hitting them.
• Lead technical SEO of our Webflow site including crawlability, indexation, site architecture, internal linking, redirects, and site speed.
• Build Instawork’s answer-engine strategy across ChatGPT, Perplexity, Claude, and Google's AI surfaces. Grow our authority everywhere those systems actually pull from — review sites, industry publications, Reddit, Quora, YouTube. Execute a backlink strategy that strengthens our search authority.
• Direct our agent-led content strategy, developing a content roadmap that matches search/prompt intent, and delivers on our goals.
• Define the measurement layer, and instrument the funnel from organic and AI-referred discovery through to activation.
• Own domain and technical health, working directly with Engineering — migrations, redirects, canonicalization, localization structure.