Product Marketing Manager

About greytHR

greytHR is India's leading HR & Payroll SaaS platform, trusted by over 30,000 businesses and 3 million+ users across India, the Middle East, and Southeast Asia. Our mission is to simplify HR, payroll, and compliance for growing businesses through easy-to-use, reliable, and compliant software. As we continue to expand across India and global markets, we're growing our Product Marketing team to support this next phase of growth.

About the Role

We are looking for a Senior Product Marketing Manager to own go-to-market strategy for a defined product area within greytHR's portfolio. This role will report to a Product Marketing leader and will work closely with Product, Sales, Digital Marketing, and Customer Success teams to plan and execute positioning, launches, and enablement that drive measurable business outcomes.

Key Responsibilities

Positioning & Strategy

• Own positioning, messaging, and go-to-market strategy for a defined product area.
• Partner with Sales and Digital Marketing teams to ensure messaging translates into pipeline and adoption outcomes.
• Own competitive intelligence for the assigned area, including regular updates based on field feedback.
• Provide input into pricing and packaging decisions for the assigned product area.

Go-to-Market Execution & Enablement

• Lead cross-functional product launches, coordinating with Product, Sales, Customer Success, and Marketing.
• Build and deliver sales enablement content and training.
• Identify and build AI-assisted workflows or tools that improve team efficiency and output.
• Mentor junior product marketers and contribute to raising the team's overall craft.

Qualifications and Skills

• 5–8 years of experience in product marketing, with a track record of owning go-to-market strategy end-to-end.
• Strong analytical skills, with the ability to connect marketing initiatives to business outcomes.
• Experience mentoring or guiding junior team members.
• Excellent stakeholder management and communication skills.
• Bachelor's degree required; MBA is a plus.

Mandatory Requirements

• Demonstrated, hands-on experience building an AI-powered workflow, tool, or automation — beyond using AI tools for personal productivity.
• Experience owning both positioning/messaging and campaign/distribution work for the same product or business area.
• Experience marketing HRMS, payroll, HR tech, or a similar regulated B2B SaaS product, across India and at least one global market.

Why Join greytHR

• Opportunity to work on a market-leading HR & Payroll platform used across India and international markets.
• Opportunity to shape go-to-market strategy for a growing product portfolio.
• A collaborative, fast-paced team environment with real ownership from day one.
• Competitive compensation and benefits package.
• A culture that values learning, innovation, and cross-functional collaboration.