Vice President, Event Marketing – AI Accelerators

Responsibilities

• Own the Accelerator program charter, target audiences, positioning, messaging, creative, and global calendar
• Build and maintain the Accelerator Playbook, including operating model, governance, decision rights, and RACI, to ensure consistency as the program scales
• Drive integration of Accelerators into Tier 1 industry events
• Build and run the direct-marketing engine behind every event: personalized outbound, email, account-based campaigns, and partner channels
• Own the registration funnel and data; be accountable for qualified attendance, show rate, and cost per qualified attendee
• Partner with sales leadership on target accounts, seller activation, and direct outreach
• Set and enforce post-event follow-up standards that convert every attendee into an account conversation
• Own the master workback, market intake, and activation checklist for every city
• Ensure attendee, technical, and facilitator readiness for a working session where every participant builds
• Set KPIs, run the scorecard and post-event debriefs, and report results, including pipeline influenced, to executive leadership
• Build and lead the team, own the budget, and manage agencies, venues, and vendors

Qualifications

• Bachelor's degree; advanced degree (MBA or master's) preferred
• 10+ years of professional experience, including extensive marketing experience
• Extensive, proven success in direct marketing, with campaigns and conversion results you can demonstrate from invitation through attendance to pipeline
• Track record of running multi-city event programs at a consistently high standard
• Experience leading teams, managing budgets, and directing agencies and vendors
• Data-driven approach to measurement and pipeline attribution
• Strong executive presence and written/verbal communication skills
• Willingness to travel extensively, domestically and internationally
• Preferred: B2B enterprise software, AI, or developer-audience event experience; experience integrating programs into large industry conferences; account-based marketing alongside enterprise sales