Lead - Demand Generation

What YOU WILL DO

• You own end-to-end demand creation across our multi-product platform, with one clear objective: 2–3× YoY revenue growth.
• Multi-Product Demand Engine - Design and execute demand strategies across Zuddl's modular platform (webinars, field events, conferences, third-party events). You'll build systems that drive both new customer acquisition and expansion across product lines.
• Team Leadership - Build and lead a high-caliber demand team with clear channel ownership and minimal handoffs. You'll hire for judgment and autonomy, using AI and automation to eliminate low-judgment work.
• Channel Portfolio Management - Own paid search, paid social, SEO, content, events/community, and emerging channels. You'll make explicit trade-offs based on marginal pipeline contribution, not historical momentum.
• BDR Function - Own the BDR outcome end-to-end in partnership with sales, including ICP definition, sequencing, AI-assisted outbound, and conversion mechanics.
• ABM & Orchestration - Design account-centric plays that coordinate events, digital channels, outreach, and content to collapse buyer indecision across the buying committee.
• Market Gravity Creation - Ideate and direct the creation of free tools, benchmarks, and interactive growth assets that generate authentic demand at scale.

What We're Looking For

Experience:

• 5–8+ years in B2B SaaS demand generation, with demonstrated success building scalable demand engines
• Track record of managing both channels and teams in high-growth environments
• Experience with multi-product or platform marketing (not single-SKU SaaS)
• Proven ability to forecast and deliver pipeline commitments

How You Think:

• Systems thinker who designs for compounding returns, not just campaign outcomes
• First principles approach to strategy; willing to challenge "best practices"
• Comfortable making trade-offs between competing priorities
• Data-informed but not paralyzed by analysis

How You Operate:

• High agency: You translate business objectives into execution plans without needing detailed direction
• Bias to action: You ship and iterate rather than wait for perfect information
• Early problem surfacing: You flag risks and blockers before they become critical
• Comfortable with accountability: You're on the hook for numbers and own both wins and misses

What Success Looks Like

• Predictable pipeline across segments that sales commits to and converts
• Channels managed by returns, with data-driven optimization and portfolio rebalancing
• Marketing is trusted to commit and deliver on pipeline and revenue forecasts

Why YOU Want To Work Here

• Competitive compensation
• Employee Friendly ESOPs
• Remote working with an option to rent coworking spaces
• Flexible Leave Program
• Home Workstation Setup
• A culture built on trust, transparency, and integrity
• Ground floor opportunity at a fast-growing series A startup