Lead – Editorial Content (SEO)

Job Description

Role:

Lead – Editorial Content (SEO)

Location:

Bengaluru

Employment Type:

Full-Time

The Lead – Editorial Content (SEO) will own SEO-led editorial strategy to drive organic growth across search and AI-driven discovery platforms. This role requires strong editorial judgment, SEO expertise, and experience optimizing content for AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) on AI platforms.

Responsibilities

• Own and execute editorial content strategy aligned with SEO, AEO, GEO, and organic acquisition goals
• Create and scale high-quality, SEO- and AI-optimized content across study abroad, personal finance, and immigrant life
• Optimize content for answer engines, AI assistants, and generative search experiences to improve visibility and citations
• Collaborate with SEO, Product, Design, and Marketing teams to improve discoverability, CTR, and engagement
• Lead and manage writers, editors, and agencies while maintaining editorial quality and consistency
• Track and optimize performance to improve CTR, time on page, backlinks, and content authority

Qualifications

• Education: Bachelor’s degree in Journalism, English, Communications, Marketing, Mass Media, or a related field / Master’s degree or relevant professional certifications will be an advantage
• Skills :
  • 6–8 years of experience in editorial content and SEO
  • Experience leading content teams or managing agencies
  • Strong understanding of SEO, search intent, AEO, and GEO for AI platforms
  • Experience in education, finance, or consumer internet preferred
  • Excellent editorial, communication, and stakeholder management skills