Lead-SEO

Job Description

Role: Lead – SEO

Location: Bengaluru

Employment Type: Full-Time

We are looking for a senior SEO leader to own and scale organic acquisition at Zolve across traditional search and AI-driven discovery platforms. This role requires deep expertise in technical SEO, keyword strategy, conversion optimization, and AEO/GEO optimization for AI platforms, along with the ability to lead teams and influence product decisions in a high-growth, product-led environment.

Organic Growth, AEO & GEO Strategy

• Own the end-to-end SEO strategy to drive sustained organic traffic, high-intent acquisition, and conversion-led growth
• Define and execute keyword strategies across product, transactional, editorial, and programmatic journeys
• Lead AEO (Answer Engine Optimization) efforts to improve visibility across AI assistants, featured answers, and conversational search
• Drive GEO (Generative Engine Optimization) to ensure Zolve content and product pages are discoverable, cited, and referenced across AI-powered platforms and LLM-based search experiences
• Identify organic growth opportunities across geographies, products, and customer segments

Technical SEO & Platform Readiness

• Lead technical SEO initiatives including site architecture, crawlability, indexing, structured data, Core Web Vitals, and performance
• Partner with Engineering and Product teams to embed SEO, AEO, and GEO best practices into development workflows
• Ensure SEO and AI-search readiness for new product launches, features, and international expansion

Content, Intent & Conversion Optimization

• Collaborate with Content, Design, and Product teams to build SEO- and AI-optimized content strategies
• Optimize landing pages and funnels to improve organic conversion rates, engagement, and downstream revenue impact
• Balance traffic scale with search intent quality, AI visibility, and business outcomes

Team Leadership & Capability Building

• Build, manage, and mentor a team of SEO specialists and agency partners
• Set clear goals, KPIs, and execution playbooks covering SEO, AEO, and GEO
• Drive accountability, experimentation, and best-practice adoption across the SEO functions.

Analytics, Insights & Reporting

• Own SEO and AI-discovery performance dashboards and regular reporting to leadership
• Track and optimize metrics including organic traffic growth, Top 10 keyword rankings, AI answer visibility, citations, and organic conversion rates
• Translate search and AI-discovery data into clear business insights and product recommendations

Qualifications

• Education: Bachelor’s or Master’s degree in Marketing, Business, Computer Science, or a related field.
• Skills & Experience:
  • 6–10 years of experience in SEO and organic growth.
  • 2–3+ years of experience leading SEO teams or agencies.
  • Strong hands-on expertise in technical SEO, keyword strategy, and conversion optimization
  • Proven exposure to AEO and GEO optimization for AI-powered search and generative platforms
  • Experience in product-led, consumer internet, or fintech companies.
  • Deep understanding of search algorithms, on-page, off-page, technical SEO, and AI search behavior.
  • Proficiency with SEO and analytics tools (Google Search Console, GA, Ahrefs, SEMrush, Screaming Frog, etc.)
  • Strong analytical mindset with a focus on business impact and revenue outcomes.
  • Excellent stakeholder management and communication skills.