Brand Strategist & Copywriter

Role:

Brand Strategist & Copywriter

Responsibilities

• Own brand strategy and copy across social and brand channels for the US, Canada, UK, and India.
• Translate consumer research, behavioural insights, and cultural trends into compelling creative ideas.
• Develop clear, differentiated brand narratives aligned with product positioning and business goals.
• Write and script high-performing content across formats — posts, ads, reels, explainers, and campaigns.
• Partner with content, growth, design, and product teams to bring ideas to life end-to-end.
• Use performance insights, audience signals, and market feedback to continuously evolve creative direction.

Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising, Journalism, or a related field.
• 5–7 years of experience in brand strategy, creative strategy, or copywriting roles.
• Global Exposure- Experience creating content for international markets (US, Canada, UK) is a strong plus.
• Strong concept-first thinker with the ability to execute across platforms and formats.
• Deep understanding of social platforms, audience psychology, and content ecosystems.
• Proven ability to use consumer research and behavioural insights to shape creative output.
• Excellent storytelling, collaboration, and communication skills in fast-paced environments.