Finance Manager, Marketing

AI at Zapier

At Zapier, we build and use automation every day to make work more efficient, creative, and human. So if you’re using AI tools while applying here - that’s great! We just ask that you use them responsibly and transparently.

Check out our guidance on How to Collaborate with AI During Zapier’s Hiring Process, including how to use AI tools like ChatGPT, Claude, Gemini, or others during our hiring process - and when not to.

About You

• You have a strong investment banking background with exposure to GTM motions, or 8+ years of experience in marketing FP&A or GTM finance - either path with a solid understanding of how sales pipeline converts to closed-won revenue

• You're comfortable owning a budget end to end, including headcount, spend actuals, and purchase orders, and communicating variance clearly to non-finance stakeholders

• You have a strong grasp of channel-level marketing economics (pipeline generation vs. brand), cost per pipe, and how to connect spend to downstream pipeline and revenue outcomes

• You're comfortable with ambiguity - able to structure a loosely-defined problem yourself rather than needing it handed to you fully scoped

• You have good judgment and a bias toward surfacing issues and opportunities proactively, not waiting to be asked

• You actively use AI tools to work more efficiently, with the judgment to know when to go deep manually and when to lean on the tool

• You're a strong written and verbal communicator, able to turn a complex analysis into a short, clear executive takeaway with guidance from your manager

• Experience with Google Sheets, a data warehouse (Databricks or Snowflake), NetSuite, Zip, and HubSpot is preferred

Things You’ll Do

• Own marketing FP&A end-to-end: headcount planning, budget building, and actuals tracking, so marketing leadership always has a clear, current view of where things stand against plan

• Own channel allocation analysis (demand generation vs. brand) and drive ROI-by-channel reporting

• Work on sales pipeline forecasting based on spend, as part of setting GTM targets and ARR modeling, flagging risks to pipeline coverage or targets early

• Serve as an embedded business partner to marketing leadership - not a once-a-month reporting function, but someone marketing trusts to think through decisions with in real time

• Track purchase orders and vendor commitments against budget, flagging overspend risk before it happens

• Analyze the connection between marketing spend, pipeline generation, and closed-won revenue, working cross-functionally with Sales and RevOps

• Partner with the Data team to establish and govern pipeline reporting definitions (leads, MQLs, opportunities) so the funnel is consistent end to end

• Use AI to automate recurring finance processes, building skills and agents that can run parts of month-end close and re-forecasting cycles