Associate Director, Channel Sales

Role Summary and Impact

We are seeking a dynamic, volume-focused, and results-driven sales hunter to join our Google partnership team. This Associate Director role is a critical closer position, primarily responsible for driving new revenue through Google Marketing Platform (GMP) license sales and leading new business development opportunities.

Key Responsibilities

• Lead and coordinate the development of new business opportunities through direct sales efforts, cross-selling, up-selling, and partner referrals.
• Own the full sales cycle for GMP license opportunities, from initial lead outreach to deal closure.
• Identify, Qualify, Propose, and Close opportunities, efficiently handing over to Business Managers and Technical Specialists for delivery.
• Act as a transactional closer, converting a high volume of leads with speed and efficiency before handing off to technical consulting and business management teams.
• Manage leads, sales pipeline, forecasts, and reporting in Salesforce.com, taking responsibility for a reliable pipeline forecast and ensuring data accuracy and clear visibility into performance.
• Build and nurture relationships with, and sell alongside, technology partners, specifically Google’s GCS & LCS teams, to map solutions, get offerings in front of key contacts, and generate a consistent lead pipeline.
• Develop connections with agency client leads across the WPP network to identify and unlock cross-sell and upsell opportunities.
• Work alongside, and in collaboration with Business Directors, to achieve annual targets.
• Support the Head of Alliance Sales on larger, strategic consulting engagements, assisting with workstreams and coordinating with technical experts to ensure seamless deal closure.
• Keep up to date with the latest industry knowledge and developments, participating in Google events and supporting outbound prospecting activities to help build the Google ecosystem of opportunities.
• Support Choreograph’s positioning as a Tech & AI Consulting company, articulating our value proposition in the evolving marketing technology landscape.

Skills and Experience

• A "hunter" mentality: motivated by closing new business, comfortable with high-volume deal flow, and driven by commission-based compensation.
• 2-5 years of technical, channel, or partnership sales experience with a demonstrated track record of closing deals and consistently meeting or exceeding revenue targets.
• Proven consultative sales record, ideally with Fortune 500 companies.
• Strong understanding of the digital advertising landscape, including programmatic media, analytics, and ad tech, and its key players.
• Experience managing a full sales cycle and tracking pipeline activity in a CRM like Salesforce.
• Strong technical learning agility with the ability to rapidly digest new products and speak credibly about technical solutions.
• Excellent presentation, negotiation, and communication skills.
• Flexible, versatile, and comfortable with change in a fast-paced, complex, and perpetually evolving environment.
• Previous sales experience at an existing Google Marketing Platform (GMP) partner company.
• Experience selling strategic consulting or professional services is a plus.
• Formal sales training (e.g., Challenger, MEDDIC, Sandler) is preferred.