Vice President, Strategy, India

Role Summary and Impact:

We are currently looking for a VP– Strategy to join us for one of the biggest global brands. In this role, you will drive the end-to-end strategic planning for all brands in the portfolio, brand activations and consumer media journeys to deliver brand goals.

3 Best Things About the Job:

• Application of business growth models, brand media mapping and marketing frameworks to design a custom marketing roadmap for brands that will deliver ambitious business growth, short term and long term.
• Work with client specialist teams and external partners in conceptualizing, developing and bringing partnership ideas to life in the form of IPs/Programs, platforms and partners. Interact with senior decision makers, CMOs and CEOs at client end to present the WPP Media perspective and become a trusted partner in their growth plans.
• Work with regional and local cross-functional specialist teams on planning, activation, data and measurement to make sure it is addressing the strategic roadmap laid out for the business. You will own strategic project approval and closure till execution handshake.

Responsibilities of the Role:

• Demonstrate strong understanding of brand challenges, consumers, cultural trends and regional nuances.
• Interpret data and tool outputs and drive storytelling to develop E2E briefs on brands.
• Interact with diverse specialist teams, engaging them to work on your brief, curate and enhance their ideas so that they are on brief.
• Mentor the team to proactively and reactively work on E2E briefs within deadlines.
• Communicate emerging opportunities and best in class work with client teams to keep them engaged and responsive.

Impact:

• Be fully immersed in strategic brand challenges and campaigns, AI-led audience profiling, media understanding, cultural context and best campaigns in the competitive set, nationally and globally.
• Bring superior understanding of audiences, category, competitive landscape, best practices and growth models to the client portfolio.
• Distill this understanding into implications on brand and campaign strategy and partnerships for upcoming campaigns, product launches and regional activations and reviews.
• Deliver 4 key client engagements with senior stakeholders delivering strategic roadmaps.
• Collate audiences x brand learnings and create strategic playbooks by brand.
• Land 3 super-sized partnership projects on large brands (IP/Programs/Platforms) along with buzz-worthy innovations on individual touchpoints and as standalone or integrated campaigns.
• Recommend and drive content partnerships as part of overall brand strategy.
• Interpret insights, learnings, data and tool outputs and drive brand strategic recommendations.
• Mentor the team to proactively and reactively work on strategy and partnership briefs within deadlines.

Skills and Experience:

• Minimum ~10-12 years of progressive leadership in strategy, planning, consulting, or media roles.
• Ability to work under pressure.
• Strong ability to dissect complex brand, market, competitive, and internal data to build brand strategy and achieve brand goals.
• Expertise in tools like TGI, GWI and AOP and scenario planning.
• Experience in media and platforms.
• Strong communication and presentation skills.
• Presenting a compelling strategic narrative to diverse audiences: senior leadership, client teams, and external partners.
• Persuasion and negotiation to gain stakeholder buy-in.
• Problem-solving and critical thinking.

Benefits:

Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

Equal Opportunity:

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Work Arrangement:

We have adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.