Manager, Retail Search
New York, United States · Hybrid · Full-time
- Posted 2w ago
- From WPP Media’s careers page
- Location
- New York, United States
- Work mode
- Hybrid
- Type
- Full-time
- Level
- Senior
- Experience
- 3+ years
- Department
- Marketing
Opens the listing on job-boards.greenhouse.io
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About the role
Role Summary & Impact
Search is at the heart of how consumers discover and purchase products. As a Manager, Retail Search, you’ll help leading brands win across the digital shelf by developing and activating retail search strategies that drive measurable business results.
We’re looking for a retail media and search expert who understands the nuances of marketplaces, bidding, keyword strategy, optimization, and performance. You’ll manage search activations across leading retail media networks including Amazon, Walmart, Criteo, CitrusAd, and others, while partnering closely with clients, agency teams, and retail media partners.
Reporting to the Director, Commerce Search, you’ll have the opportunity to shape search strategy, identify growth opportunities, and help evolve how we approach commerce media for our clients.
Responsibilities
- Lead retail search strategy and activation across multiple retail media networks.
- Develop and optimize keyword, bidding, budget, targeting, and product strategies to maximize performance.
- Manage day-to-day campaign setup, pacing, optimization, reporting, and troubleshooting.
- Analyze search performance and competitive activity to identify growth and optimization opportunities.
- Partner with the Director, Commerce Search to develop testing strategies, best practices, and new approaches to retail search.
- Build strong relationships with Amazon, Walmart, Criteo, CitrusAd, and other retail media partners.
- Stay ahead of changes in retail search, marketplace ad products, algorithms, measurement, and technology.
- Use platforms such as Pacvue, Skai, and Epsilon to optimize campaigns and improve activation efficiency.
- Connect search performance to broader commerce objectives, including sales, margin, inventory, promotions, and demand.
- Collaborate with planning, investment, analytics, and client teams to integrate search into the broader commerce strategy.
- Manage and mentor direct reports while helping establish best practices for the broader Commerce Search team.
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About WPP Media
Intelligent growth for the AI eraWPP Media provides media and marketing services and technology to help clients drive growth.
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