Manager, Global Commerce Strategy

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Role Summary & Impact

The Manager, Global Commerce Strategy role will understand the capabilities of commerce platforms including retail media networks and adtech partners and will assist in solving complex business problems through simplified POVs. The role will identify product, process, or solution opportunities based on client needs and unlocking new growth opportunities across channels for clients. This role will have the opportunity to work across multiple client accounts, work with retail partners, and support highly dynamic cross-functional project teams. This role will have the ability to infuse the best of our network capabilities into our client’s day-to-day deliverables. An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role.

Skills and Experience

• Contribute to upleveling account management and improve how we serve WPP Media Commerce clients across agencies.
• Support agency teams (investment, search, social, programmatic, data, and analytics) to deliver comprehensive solutions that accomplish client’s business objectives.
• Support the integration between commerce and brand media to develop end-to-end media plans for clients.
• Manage relationships to ensure delivery of first-to-market media solutions.
• Stay up to date on the latest trends and best practices in retail media. Develop and cascade POVs on changing industry dynamics.
• Engage with internal and external leaders across WPP agencies, technology providers, and retailers to develop go-to-market solutions.
• Assist in developing commerce and retail media content for the organization, including educational trainings, POVs, and frameworks.
• Lead the adoption of GroupM Commerce for new business and existing accounts.