Director, Social

Role Summary

The Director, Paid Social is a key leadership role responsible for driving strategic excellence, operational rigor, and commercial growth across the agency's Paid Social discipline. Leading a team of 22 multi-tiered personnel across onshore and offshore hubs, the Director ensures seamless campaign activation, flawless platform governance, and high-impact media strategies aligned with client business objectives and ROI targets.

As a senior leader, you will maintain executive stakeholder relationships, oversee campaign signoffs, champion channel innovation, and cultivate an empathetic, high-performing team culture. You will serve as the primary point of strategic escalation, manage financial/resourcing health, and drive adoption of emerging social platforms and betas.

Responsibilities

• Direct, mentor, and progress a 22-person onshore/offshore team through structured onboarding, continuous training, and robust holiday/backfill coverage.
• Drive an inclusive, high-performing culture by managing quarterly check-ins, individual growth plans, and promotion readiness across all career levels.
• Provide Director-level signoff on all media recommendations, campaign testing plans, and client reports to guarantee campaign ROI and actionable strategic insights.
• Enforce strict QA processes and 100% team adoption of MAT and data integrity standards, ensuring any flagged compliance issues are resolved within 3 working days.
• Cultivate trusted, strategic relationships with senior client executives and key platform leads (Meta, Google, X, LinkedIn).
• Serve as the primary senior escalation point for critical account friction, brand safety concerns, and executive leadership alignment.
• Oversee team staffing allocations, recruitment pipelines, interview loops, and workload balancing to maintain optimal resource utilization.
• Ensure 100% on-time completion of team timesheets, client scope management, invoicing, and financial procedures (MSCS).
• Drive client expansion by identifying new product opportunities, executing platform feature betas, and pitching tactical testing framework.
• Spearhead at least one central agency workstream (e.g., Channel Ops or onboarding) and publish internal POVs on market trends as a Subject Matter Expert.

Requirements

• 8+ years in Paid Social media activation; 3+ years leading teams of 20+ members (onshore and offshore).
• Deep command of Meta, Google/YouTube, LinkedIn, X, and TikTok, alongside media automation (MAT) and QA frameworks.
• Proven track record in executive stakeholder management, platform partner relations, and senior issue escalation.
• Strong capability in staffing allocation, scope management, invoicing, and agency financial protocols.