Associate Director, Sports & Entertainment, India

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Key Responsibilities

• Opportunity Identification & Curation

  • Identify relevant upcoming films, OTT shows, talent and entertainment properties based on brand requirements and cultural opportunities.
  • Proactively curate opportunities across Bollywood, Hollywood, regional cinema and streaming platforms.
  • Evaluate opportunities through a combination of audience fit, cultural relevance, content context, reach and brand objectives.

• Strategy & Creative Development

  • Translate brand briefs and business problems into compelling Film and OTT partnership ideas.
  • Work closely with production houses, studios, platforms, creators and internal teams to develop data-backed and creatively strong brand integrations.
  • Ensure integrations feel authentic to the narrative rather than forced brand placements.

• Partnership & Campaign Management

  • Lead projects end to end across negotiations, creative development, production, approvals, asset delivery and amplification.
  • Manage multiple stakeholders and complex timelines while ensuring campaigns are delivered to the highest quality standards.
  • Build strong relationships across production houses, studios, OTT platforms, talent ecosystems and other entertainment partners.

• Execution Excellence

  • Protect the creative integrity of every association while ensuring clear and meaningful brand visibility.
  • Work closely with partners during production and post-production to deliver all committed integration and amplification assets.
  • Anticipate challenges and solve for changes that may arise during the course of production or campaign rollout.

• Campaign Monitoring & Optimization

  • Track campaign performance and recommend interventions or amplification opportunities where relevant.
  • Work closely with content, planning and buying teams to maximise the impact of the partnership beyond the core integration.

• Measurement & Learning

  • Build comprehensive campaign reports linked back to the objectives defined at the outset.
  • Conduct post-campaign evaluations covering brand, media, content and cultural impact.
  • Develop learnings and best practices that improve future Film and OTT partnerships.