Associate Sales Development Representative

About the Role

We are looking for a highly motivated and enthusiastic Associate Sales Development Representative (SDR) with 6 months to 2 years of experience in SaaS, product sales, or international B2B lead generation. The ideal candidate should be eager to build a career in global sales and have exposure to outbound prospecting, lead generation, and customer engagement, primarily for the US market.

Key Responsibilities

• Generate qualified leads through:
  • Cold calling
  • Cold emailing
  • LinkedIn outreach
  • Prospect follow-ups
• Identify and connect with decision-makers, founders, managers, and business stakeholders.
• Understand customer challenges and communicate the value of our SaaS/product solutions.
• Schedule meetings and product demos for the sales team.
• Execute outbound prospecting campaigns targeting the US and international markets.
• Maintain and update lead information in CRM systems.
• Conduct basic market research to identify new business opportunities.
• Follow up with prospects and nurture leads through the sales funnel.
• Collaborate with Sales, Marketing, and Customer Success teams to improve lead quality and conversions.
• Achieve monthly lead generation and meeting booking targets.

Required Skills & Qualifications

6 Months - 2 Years of experience in:

• SaaS Sales
• Product Sales
• International Lead Generation
• B2B Sales Development
• Exposure to selling software products, SaaS platforms, or subscription-based solutions is preferred.
• Basic understanding of SaaS business models and customer lifecycle.
• Experience working with US or international prospects is an advantage.
• Excellent verbal and written English communication skills.
• Good cold calling, email outreach, and interpersonal skills.
• Familiarity with sales and CRM tools such as:
  • HubSpot
  • Salesforce
  • Zoho CRM
  • Apollo.io
  • LinkedIn Sales Navigator
• Ability to quickly understand product offerings and communicate their business value.
• Strong learning attitude, problem-solving skills, and willingness to work in a target-driven environment.

Preferred Qualifications

• Experience in IT Services, SaaS products, AI solutions, HRTech, Productivity Tools, or Workforce Management solutions.
• Exposure to outbound sales campaigns and lead nurturing.
• Basic understanding of SaaS metrics such as MRR, ARR, churn, and customer acquisition.
• Experience working with outbound automation tools is a plus.