Marketing Operations Manager

About Valorx

Valorx is redefining how businesses interact with their Salesforce data, delivering enterprise-grade, Excel-like spreadsheet experiences that enable users to drive outcomes from Salesforce not previously possible. Our solutions eliminate friction, streamline data management, and enhance productivity, empowering teams to get more done in less time, without data ever leaving the CRM.

Why This Role Exists

We need someone who has already solved the hard problems: deduplication, broken Salesforce syncs, attribution models, and nurture programs that respond to real buying signals. The person in this role architects how data flows between Marketo, Salesforce, Zapier, and other tools, and uses automation and AI to do what used to take a team of three.

The Real Problems You'll Solve

1. Multi-Touch Attribution

• Design and implement a multi-touch attribution model (W-shaped, linear, or custom) across Marketo and Salesforce
• Map every touchpoint to the correct Salesforce campaign and Marketo program
• Build reporting that shows marketing's true pipeline contribution, not just MQL counts
• Resolve messy multi-contact attribution scenarios

2. Duplicate and Data Quality Management

• Build automated deduplication workflows using email domain, company name normalization, and fuzzy matching
• Create merge rules that preserve the most complete record
• Set up ongoing data hygiene campaigns and validation rules at the point of entry

3. Marketo-to-Salesforce Record Issues

• Diagnose and fix sync issues, duplicate SFDC records, orphaned leads, and contacts in the wrong account
• Build preventive sync logic and work with Sales Ops on lead-to-contact conversion rules
• Monitor the Marketo sync error log daily and resolve field-level security, validation rule, and sync queue issues

4. Account Hierarchy and Domain Consolidation

• Build and maintain a domain-to-parent-account mapping system for subsidiaries and acquired companies
• Automate detection of known subsidiary domains at lead creation
• Handle personal email domains, unmapped acquisitions, and joint ventures
• Use enrichment tools such as ZoomInfo and Clearbit with AI-assisted matching

5. Intent-Based Smart Campaigns

• Build trigger-based smart campaigns for high-intent behaviors such as repeated pricing page visits and ROI calculator usage
• Identify and score visitors, and route real-time alerts to the assigned SDR
• Enroll leads into targeted nurture streams and move high-intent leads to sales-ready sequences

6. Record Purge and Database Governance

• Design and run record purge campaigns for hard bounces, invalid emails, role-based addresses, competitors, and long-term unengaged leads
• Build a sunset workflow for unengaged leads
• Run proactive data quality campaigns on a schedule
• Maintain a record retention policy aligned with GDPR, CAN-SPAM, and CASL

7. AI and Automation-Driven Efficiency

• Use AI-powered tools for lead enrichment, predictive scoring, and content personalization
• Build Zapier and Make automations for cross-platform workflows
• Automate campaign QA, including pre-send checklists, broken link detection, and deliverability scoring
• Leverage Marketo's API for bulk operations and custom integrations

Tools and Skills

• Marketo: Smart campaigns, lead scoring with decay, engagement programs, tokens, dynamic content, Munchkin tracking, deliverability, REST API
• Salesforce: Lead, Contact, and Account objects, campaign management, reports and dashboards, lead conversion, field-level security
• Integration: Zapier, Make, REST APIs, webhooks
• Enrichment: ZoomInfo, Clearbit, or similar
• Analytics: GA4, Google Tag Manager, UTM tracking, funnel analysis
• AI Tools: AI-powered enrichment, predictive scoring, content personalization
• Collaboration: Slack, Google Workspace, Asana or Monday
• SEO: Ahrefs (exposure preferred)

Certifications (Preferred)

• Marketo Certified Expert (MCE)
• Salesforce Administrator

Behavioral Skills (Non-Negotiable)

• Ownership: You treat the marketing stack like your product
• Problem-solving over ticket-filing: You diagnose issues yourself first
• Attention to detail: Naming conventions, data quality, and process adherence matter
• Proactiveness: You flag problems before they become fires
• Clear communication: You explain Salesforce sync issues to non-technical stakeholders without jargon
• Adaptability: You are comfortable with shifting priorities in a fast-moving company