Field Marketing Manager

About Valorx

Valorx is the spreadsheet UI for CRMs and enterprise systems. Revenue teams use it to view, edit, and analyze their Salesforce data in a familiar spreadsheet, instead of fighting their CRM. Our products: Fusion (live Salesforce data in Excel), Wave (spreadsheet-style editing in the browser and inside Salesforce), and Valorx AI (ask your Salesforce data questions in plain language). Customers include NVIDIA, Adobe, BP, and Qualcomm.

The role

You will own Valorx's field marketing end-to-end: the events, workshops, and customer moments that win new logos and expand existing accounts. That means a 15-event, 4-region Salesforce ecosystem calendar, including Dreamforce and TDX in San Francisco, Agentforce World Tours including New York and Boston, plus Southeast Asia and Sydney, smaller ad hoc customer workshops run jointly with Product, and a monthly webinar program. The mandate is land-and-expand: win new customer logos, deepen engagement, and create new opportunities inside existing customer accounts. In a typical month you are negotiating one sponsorship contract, running a 6-week pre-event campaign for the next event, working the follow-up from the last one, and producing a webinar. The calendar is funded, the budget is approved, and the playbook is built. The function is new, and you are its first and only owner. You will be measured on pipeline progression and closed revenue, not on booths built or badges scanned. This is a field and customer marketing role, not a performance or growth marketing role. You will not be running paid acquisition campaigns.

You are

• A field marketer who thinks like a seller, talking about events in meetings, opportunities, and closed-won dollars, unprompted.
• An owner, not a coordinator, who has carried the sponsorship contract, the budget, the booth, the campaign, and the follow-up yourself.
• A one-person engine, at your best running a system solo.
• Methodical and organized, running every event off a timeline, checklist, and run-of-show.
• At home in the room with customer dinners, executive meetings, and hands-on workshops.
• A negotiator who treats every sponsorship rate card as an opening offer.
• On the road by choice, with ~30% travel.

You have already done this

• 3+ years in B2B field marketing, ideally at a SaaS company or in the Salesforce ecosystem.
• Owned 8+ sponsored B2B conference presences end-to-end, including sourcing, contract negotiation, booth, staffing, pre-event campaign, on-site execution, and post-event follow-through.
• Sourced $1M+ in event-driven pipeline in a single year, and know cost per lead, cost per meeting, and cost per opportunity per event.
• Influenced or closed revenue you can trace to specific closed-won deals that started at your booth or dinner.
• Booked meetings before doors opened, with 15+ pre-booked meetings for a flagship event through partner co-promotion, the Salesforce network, and direct outreach, working with SDRs.
• Planned and run customer workshops and executive dinners, and turned them into expansion conversations.
• A proven event-conversion methodology with a pre-event, on-site, and post-event system and a follow-up SLA measured in hours.
• Run a per-event ROI scorecard and made a kill decision with it.
• Worked the Salesforce ecosystem, including Dreamforce, World Tours, or the AppExchange partner circuit.
• Operated the marketing stack yourself, including Marketo or similar, plus Salesforce campaign hygiene: UTMs, campaign codes, and lead routing.

What you'll own

• The calendar: select, negotiate, and contract 12-15 Salesforce ecosystem sponsorships a year across four regions, within budget and against an ROI model.
• The contract: Salesforce sponsorships sell first-come-first-served when sales open (~3 months before each event). Track every prospectus drop and submit on day one.
• Pre-event demand: 6-week campaigns per event, including named-account lists, meeting-booking sequences with the SDR team, partner and Salesforce-network co-promotion, direct outreach, and executive dinners at flagships.
• The customer track: invite named customer accounts to booths, dinners, workshops, and webinars, and work with their AEs to turn attendance into expansion opportunities.
• Customer workshops: smaller, ad hoc events run jointly with Product, covering pre-event invitations, on-site delivery, and post-event follow-up.
• On-site execution: booth operations, staffing, scan discipline with context notes, live Valorx AI demos, and same-hour hot-lead routing to sales.
• The follow-up system: every lead into nurture within 48 hours, meetings requested on hot leads, and clean AE handoffs with a 5-day first-touch rule.
• The webinar program: 8 webinars a year with the content team.
• The scorecard: cost-per-lead, meeting, and opportunity retro within 6 weeks of every event.
• Partner moments: co-hosted dinners and joint webinars with Salesforce SI partners in each region.

This role is NOT for you if

• You're looking to manage a team or direct an agency from a desk. This is an on-the-floor, on-the-run operator role.
• Your event experience is mainly logistics and vendor coordination executed against someone else's strategy.
• You measure event success in impressions, foot traffic, or badge-scan counts.
• You have never carried a pipeline number, and a quarterly bonus tied to one is uncomfortable.
• You need an events team, an agency, or a producer to execute.
• 30% travel, including international, sounds like something to negotiate down.
• Your core strength is performance or growth marketing: paid campaigns, SEM, and digital acquisition.

Compensation and benefits

• Base salary range: $90,000-$100,000.
• Quarterly performance bonus with a 15-20% target, tied to pipeline progression, meetings per flagship event, and follow-up SLA. On-target earnings ~$103,500-$120,000.
• Benefits: Health, Dental and Vision Insurance, 401(k).
• Career path: first owner of a funded function, growing into Head of Field Marketing.

Logistics and requirements

• US-based, remote. Morning overlap with the India team required.
• Travel ~30%, including 2-3 international trips a year (UK/EU, India, Southeast Asia).
• Event work is physical: ability to lift up to 25 lbs, stand for extended periods, and work long hours during event weeks.
• Must be authorized to work in the United States.

Equal opportunity

Valorx is an equal opportunity employer. We evaluate candidates without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability, or any other legally protected characteristic.