Client Service Director

WHAT YOU WILL BE DOING:

• Own and grow strategic partnerships with major Automotive OEMs (national and regional level), acting as the lead point of contact and trusted advisor on all things programmatic.
• Design and execute 12-month business plans tailored to OEM goals, including model launches, brand building, and retail alignment.
• Lead real-time bidding (RTB) strategies and campaign optimizations, leveraging advanced data inputs (DMPs, CDPs, VIN-level data, location-based signals, etc.).
• Advise on best practices specific to the Auto vertical — such as sequential messaging across funnel stages, dealer tie-ins, and audience re-engagement strategies.
• Partner with Business Development and Product teams to build OEM-specific solutions that drive measurable outcomes and maximize platform usage.
• Serve as an internal Auto category expert, collaborating cross-functionally to drive innovation for automotive advertisers.
• Provide performance analysis and campaign insights using first-party data, third-party Auto intent data, and custom attribution models.
• Create playbooks, POVs, and strategic guidance for OEM clients around digital transformation, data activation, and omnichannel execution (display, CTV, digital audio, etc.).
• Contribute to the enablement and mentorship of team members in Auto best practices.

WHAT YOU BRING TO THE TABLE:

• Bachelor’s degree or higher
• 7+ years in programmatic or digital media, with 3+ years working directly with Automotive OEMs (client-side or agency-side).
• Deep understanding of the Automotive media ecosystem, including OEM/dealer models, Auto path-to-purchase behavior, and seasonal/launch planning cycles.
• Experience collaborating with Automotive marketing teams and their agency partners (e.g., media AORs, Tier 2/Tier 3 teams, creative shops).
• Proficient in buying and optimizing across multiple channels: display, CTV, video, digital audio, and DOOH.
• Strong grasp of Auto-specific data providers (e.g., Polk/IHS, Oracle Auto, S&P Mobility, LiveRamp) and ability to activate/optimize against them.
• Experience with MMM, MTA, or Auto-specific attribution solutions.
• Strong technical fluency in Excel; experience with SQL, Python, or similar tools a plus.
• Exceptional client communication and storytelling skills – able to translate complex data and insights into strategic recommendations.
• Comfortable in a fast-moving environment, able to proactively lead new business conversations and optimize existing engagements.
• Demonstrated ability to build trust and long-term relationships across complex stakeholder networks