Content, Platform and Audience Development Manager

Who we are:

Since 1843, The Economist Group has championed independence, excellence and openness, helping people understand and tackle the critical challenges shaping the world. Today, we are building on that legacy as a global media and information-services company powered by digital innovation, analytical rigour and evidence-based insight.

Across our three businesses - The Economist, Economist Enterprise and Economist Education - we deliver trusted analysis and insights to individuals and organisations in more than 170 countries. United by a shared purpose to drive progress, we empower decision-makers to make sense of change and chart a course through an increasingly complex world.

As a colleague, you will be part of a culture that values ideas, encourages ownership and holds itself to high standards. We invest in people who are curious, thoughtful and adaptable, whether they are launching new products, reporting on global events or harnessing emerging technologies such as AI to improve how we work. Here, fresh thinking is taken seriously, ambition is matched by integrity, and great work is recognised. Working across disciplines, geographies and perspectives, we are united by a commitment to innovation, excellence and creating meaningful impact.

Role overview:

The Economist Group is a global media company with a long-standing reputation built on trust and rigour in both the B2C and B2B markets. Dedicated to the pursuit of progress -- for individuals, companies and the world -- we have a footprint on five continents.

The manager, content marketing, will partner with internal and external stakeholders to create compelling content that resonates with target audience(s) across our range of platforms. Using real-time audience and platform insights, the manager will develop a robust content mix, working with internal stakeholders to distribute this among target audience(s). They will also be responsible for creating and implementing a strategic amplification plan designed to raise awareness, engagement and consideration of our brand.

Responsibilities:

• Work with the Director, content audience and platform development to identify the content needs and opportunities among our target audience(s) across our range of platforms
• Work with the Director, content audience and platform development to create a thematic content calendar that represents the work done across the full range of Economist Impact partnerships and connects to key global moments that resonate with the brand
• Recommend content areas and messaging by audience segment, driven by a solid understanding of the data and analytics of content performance
• Act as a point of contact/coordinate with internal and external stakeholders to secure and create content, ensuring all necessary processes are adhered to
• Work collaboratively with multiple stakeholders to develop a range of content (video, data points, articles, op-eds, Q&As, newsletters and more), designed to maximise engagement with core audience segments
• Tailor content to be suitable to the channel and medium that it will appear in
• Work with colleagues across the content, audience and platform development team to ensure a consistent strategy to our content approach across all websites and social channels
• Ensure platforms deliver the best possible user experience - optimising content signposting to deliver maximum audience engagement
• Work with the social media lead to amplify content across Economist Impact's social channels
• Develop and implement a robust amplification plan to drive awareness of Economist Impact's strategic initiatives (e.g. The Food Imperative, The Future of Trade) - timed to drive awareness at key moments of interest to the Economist Impact brand (e.g., key events), as well as alongside global moments (e.g. COP, Davos)
• Keeping track of the budget, allocating the commissioning budget, coding invoices and tracking the spend

Ideal skills:

• Previous experience creating content-led marketing strategies preferred
• An understanding how business executives utilise policy research, thought leadership and other content to drive their business objectives
• Excellent verbal and written communications skills
• Ability to leverage analytics and data to inform content development
• Strong ability to manage stakeholders (internal and external)
• Strong ability to multi-task and move between distinct projects
• Self-motivated, proactive mindset with excellent communication skills
• Ability to project manage complex activities, including multiple stakeholders
• Able to write compelling and attention-grabbing copy
• Curiosity, intelligence, enthusiasm, motivation and a 'growth mindset'
• Ability to meet deadlines and prioritise work effectively
• Strong interpersonal skills, ability to work well in a team

Working arrangements:

The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required.

AI usage for your application:

We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.

What we offer:

Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.

We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.

You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.