Paid Social Media Manager

Objective/Purpose of the Role:

The Paid Social Media Manager is responsible for the strategic planning, optimisation, and execution of paid social media campaigns across multiple platforms. This position reports to the Head of Platform Partnerships and works closely with internal and external stakeholders to deliver high-performing campaigns, leveraging paid social strategies to enhance the B2B presence and distribute partnership content to designated audiences.

The primary objective is to deliver strategic paid social campaigns that achieve projected KPIs for client-integrated campaigns within the NA region. The role involves developing and managing campaigns, analysing performance data, and providing actionable insights, leading campaigns across multiple social platforms to drive lead generation, brand awareness, and engagement.

Responsibilities of the Role:

• Develop, plan, set up, and optimise paid social media campaigns across key platforms, including Meta, LinkedIn, X, and others such as YouTube and Reddit.
• Monitor and adjust targeting, bids, ad creatives, and landing pages to maximise ROI.
• Conduct A/B testing on ad creatives and targeting options to improve performance.
• Work closely with the media strategy team to deliver campaigns that meet preset client and agency objectives and engage target audiences to achieve KPIs.
• Define campaign KPIs and benchmarks for paid social media campaigns with allotted budget.
• Translate complex campaign performance data into clear, actionable insights for stakeholders through visually engaging presentation decks.
• Present campaign strategies and performance updates to internal stakeholders and external clients with confidence and clarity.
• Stay updated on industry trends, algorithm changes, and best practices to maintain competitive advantage.
• Collaborate with cross-functional teams, bringing a proactive approach to communication and problem-solving.
• Work within the B2B marketing team to align social media strategies with broader digital marketing and business objectives.
• Collaborate with media leads, content leads, sales, and other marketing team members to ensure cohesive and effective campaign execution.

Experience Required for the Role:

Proven experience in a paid social media role, with a primary focus on managing paid campaigns from strategic ideation and setup through to execution, optimisation, and reporting. Agency experience is a plus.

• A track record of using data analysis to drive campaign optimisations, translate complex performance data into actionable insights, and present findings with confidence to stakeholders and clients.
• Demonstrable experience managing multiple projects simultaneously in a fast-paced environment, with strong organisational skills, attention to detail, and the ability to meet deadlines.
• Experience working collaboratively with cross-functional teams, including media strategy, content, and sales, to deliver cohesive and successful campaigns.

Skills Required for the Role:

• Platform Expertise: Deep, technical knowledge of paid advertising on key social media platforms, specifically Meta Business Suite, LinkedIn Ads, X (formerly Twitter), and YouTube.
• Data & Analytics Proficiency: Advanced proficiency in Excel and Google Sheets, including complex formulas, pivot tables, and data visualisations for performance reporting.
• Content & Copywriting: Expertise in social media content curation and creation, with strong writing and editing skills tailored to different platforms and audiences.
• Proactive Industry Knowledge: A commitment to and curiosity for staying current on industry trends, algorithm changes, and emerging best practices in social media marketing.
• Ability to work for a global company on a team that spans multiple time zones (occasional calls before or after normal work hours).

Compensation:

The expected base salary for this position is between $105k and $135k, plus bonus. Offers are based on a range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications. Market and organisational factors are also considered.

Working Arrangements:

The majority of roles operate on a hybrid working pattern, with 3+ days office attendance required.

What we offer:

The benefits package includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through the Employee Assistance Program. Lifestyle benefits include the Work From Anywhere program, allowing work from any location where you have the legal right to do so for up to 25 days per year, generous annual and parental leave, dedicated days off for volunteering and moving home, and free access to all The Economist content, including an online subscription, apps, and podcasts.