Growth Marketing Lead (Los Angeles, CA)

Role Description:

Spin.AI is looking for a highly analytical, hands-on Growth Marketing Lead to own the performance engine behind our inbound marketing strategy across Spin.AI's portfolio, including Backup (Mission critical SaaS apps), Security (DLP and Browser), and Atlassian backup/ecosystem.

This person will connect organic, paid, social, web, retargeting, nurture, conversion, and performance measurement into a cohesive inbound growth engine. You'll partner closely with our Director of Marketing to take strong stories, campaigns, content, and creative and ensure they reach the right audiences, convert effectively, and contribute to a measurable pipeline.

You'll serve as the internal owner of growth performance, connecting marketing programs, external agencies and freelancers, our fractional Marketing Operations support, data, and funnel performance. You'll have significant ownership and autonomy in this role.

We're hiring you for your expertise, and we trust you to use it. We want you to challenge assumptions, bring forward ideas, tell us when you think there's a better way, and make decisions within your area of ownership.

What You'll Own:

• Own performance across the inbound marketing funnel, from acquisition through qualified opportunity.
• Own paid acquisition strategy across Google, LinkedIn, retargeting, paid social, and additional channels.
• Manage and optimize paid marketing budgets.
• Own CRO across landing pages, forms, CTAs, campaign experiences, and key website conversion paths.
• Build retargeting audiences and programs across relevant channels.
• Develop lifecycle segmentation and nurture strategies.
• Be AI-native in how you work, using AI as an everyday part of research, analysis, execution, experimentation, and decision-making.
• Maintain a prioritized growth experimentation roadmap.
• Connect marketing activities to measurable business outcomes.
• Establish KPIs for campaigns and acquisition programs.
• Manage paid media agencies, freelancers, and specialized partners.

What Success Looks Like:

• Marketing-sourced pipeline
• Qualified opportunities generated
• Inbound conversion rates
• Cost per qualified lead and opportunity
• Lead-to-opportunity conversion
• Paid acquisition efficiency
• Landing-page and website conversion
• Funnel velocity
• Growth experiment performance

Experience We're Looking For:

• 3–5+ years of B2B growth, demand generation, performance marketing, or related experience, ideally within cybersecurity, SaaS, or technology.
• Demonstrated experience owning multi-channel inbound acquisition programs.
• Hands-on understanding of Google Ads, LinkedIn Ads, retargeting, paid social, and performance marketing.
• Strong understanding of SEO and organic acquisition.
• Experience with landing-page optimization, CRO, A/B testing, and structured experimentation.
• Experience working with CRM, marketing automation, attribution, analytics, and reporting systems.
• Demonstrated proficiency using AI in modern marketing workflows.
• Strong analytical skills and the ability to translate data into clear recommendations and actions.
• Experience managing agencies, freelancers, vendors, and specialized external resources.
• Comfortable balancing strategic thinking with hands-on execution.
• Cybersecurity experience is valuable, but strong B2B SaaS experience combined with the ability to learn a technical market quickly can also be successful.

How We Work:

• You have a startup mindset and are a self-starter who can take a business objective, figure out what needs to happen, and independently move the work forward.
• We trust your expertise and want your ideas, judgment, and experience.
• You're collaborative and dynamic, working closely with the Director of Marketing, marketing leadership, Sales, Product, and external partners.
• You move fast, testing strong ideas, learning from them, and iterating.
• You take ownership of your work, investigating issues and bringing forward opportunities.
• You're a team player who helps others and enjoys collaborating toward shared goals.
• You're adaptable in a fast-moving, technical market.
• You're AI-native and actively experiment with new capabilities.
• You're comfortable learning complex cybersecurity technology and its customer problems.
• You care about outcomes more than activity.

What We Offer:

• Unlimited PTO
• Hybrid Office Model
• Paid Holidays
• Premium health, dental, vision, and life insurance, 100% covered by the company
• 401(k)
• Employee Wellness Program

Why Spin.AI:

• Inc. 5000 list for 2026
• Forbes Named Spin.AI One of America's Best Startup Employers three years in a row (2024-2026)
• Work in a fast-moving, high-impact cybersecurity company recognized by Gartner, Forrester, and G2.
• Collaborative, transparent culture where your ideas and experiments matter.
• Direct impact: your work translates into real business growth and visibility.
• Growth opportunities and performance-based rewards.