Head of Marketing

Why this role exists

We're building an AI-native marketing function in-house — one that moves at a pace agencies can't match. This role owns how Softobiz shows up in the market, how demand gets built, and the team that delivers it. We want a leader who treats AI as the default way of working, not an add-on, and who can build a small, sharp team that outproduces a full agency.

What you'll own

The function: Full ownership of marketing strategy and execution — brand, demand, content, and design — accountable directly to leadership.

The team: Build and lead the in-house engine. The Content Lead and Design Lead report to you; you set the standard, the cadence, and the bar.

Brand: Own and evolve the Softobiz brand system — voice, visual consistency, and how every campaign ladders up to our AI-first positioning.

Growth & performance: Own paid across Meta, LinkedIn, and Google and SEO — today run through agencies. You'll manage those partners to a high standard now, and build the in-house capability to bring both disciplines in over time.

Agencies → in-house: Hold external partners accountable to our standard, own the relationships, and lead the transition of paid and SEO from outsourced to in-house as the team matures.

Measurement: Own the numbers — CAC, CPL, pipeline contribution, organic growth — and run a weekly optimization rhythm off them, not gut feel.

Demand ownership: set the targets, then hit them

This role carries a marketing-sourced demand mandate, not just a brand one — but we're not handing you a number. Building it is part of the job. In your first 30 days you'll model our MQL and pipeline targets from the ground up, agree them with leadership, and then own delivery against them month over month.

Build the model: derive realistic MQL, pipeline, and CPL targets from paid budget, channel mix, and funnel conversion — numbers grounded in a model, not picked from the air.

Own the number: once it's agreed, hit it — and drive the team and agencies to hit it with you, consistently.

Protect quality: targets are for sales-accepted MQLs the pipeline actually converts, not vanity volume.

Improve the economics: bring blended cost per MQL down over time as AI-driven content, testing, and organic compound.

The bar: how you work

This is a 10X role. You and your team produce, test, and iterate at a pace that only comes from running AI tools fluently across the entire workflow — strategy, research, creative, copy, analysis, reporting. In your interview you'll walk us through your actual AI stack and show work you've shipped with it. Leaders who see AI as optional aren't a fit.

What you bring

A track record leading brand and growth for B2B or tech, ideally into AU/US markets.

Command of both brand and performance — you can set positioning and prove what you moved on paid and organic.

A demonstrated ability to set demand targets from first principles — budget to CPL to MQL to pipeline — and a track record of consistently hitting them with a team.

Experience managing agencies, with a clear view of when to keep work outsourced versus pull it in-house.

Demonstrated AI-native workflow: real tools, real shipped output, measurable speed.

The judgment to direct content and design leads without doing their jobs, and the instinct to hire and grow a team.

Comfort with ambiguity and a bias to ship.

Success in your first 6 months

A defined brand system in active use, well-managed paid and SEO programs with a clear in-house transition plan, a live social cadence, the Content and Design leads hired or performing, an agreed MQL and pipeline number with early traction against it, and a weekly performance rhythm leadership can trust.