Product Marketing Manager

About the Company

We’re building ShopOS — AI agents powering the entire ecommerce stack. Already past PMF, we’re scaling fast and shaping the future of how online brands are built with AI. Co-founded by seasoned builders with multiple successful exits to companies like Flipkart and Polygon Labs — and backed by Binny Bansal — this isn’t just another start-up.

It’s your front-row seat to the next big shift in ecommerce.

Watch: What is ShopOS (from the founders’ lens - Click here)

About the Role

We are looking for a data-driven Product Marketing Manager (Acquisition + Retention & PLG) to own the user journey from the moment of signup to long-term advocacy. Your mission is to bridge the gap between "signed up" and "power user"** by building high-impact lifecycle systems. You will sit at the intersection of **Product, Growth, and Marketing, using data to identify friction points and deploying automated nudges, emails, and in-product experiences that drive activation, retention, and expansion.** This is a highly analytical role perfect for someone who loves decoding user behavior to build **"fail-proof" growth loops.

What You’ll Own

1. Lifecycle - Acquisition & Retention Strategy

• Design and execute end-to-end lifecycle journeys:
• Signup → Activation → Engagement → Expansion → Paid
• Build and optimize automated onboarding flows that help users reach the product’s core value faster
• Create systems for feature discovery, usage nudges, and dormant user reactivation
• Design expansion journeys that convert engaged users into power users and paying customers
• Develop retention frameworks that improve user stickiness and long-term product engagement

2. Product Analytics & User Insights

• Analyze user behavior using tools like PostHog, Metabase, Mixpanel, or GA4
• Identify drop-off points, activation barriers, and engagement gaps
• Define and track Product Qualified Lead (PQL) signals
• Identify the product’s “Aha!” moment and optimize onboarding flows to help users reach it faster
• Act as the Voice of the User, feeding insights back to Product and Engineering teams

3. Multi-Channel Messaging & Lifecycle Automation

• Own lifecycle messaging across email, in-app nudges, product notifications, and feature announcements
• Build automated lifecycle journeys using tools such as Loops, Customer.io, or similar platforms
• Craft high-converting, educational messaging that simplifies complex product value
• Trigger contextual messages based on user behavior, feature usage, and product events
• Continuously optimize lifecycle campaigns to improve engagement and activation

4. In-Product Growth & Monetization

• Partner closely with Product teams to design in-product growth mechanisms
• Experiment with usage-based nudges, milestone celebrations, and paywalls
• Run experiments to improve Signup → Activated User conversion
• Build product-led upsell opportunities through feature usage and engagement signals
• Identify opportunities to increase expansion revenue from existing users

What We’re Looking For

• 4–6 years of experience in Product Marketing, Lifecycle Marketing, or Growth roles
• Strong experience working in SaaS or PLG-driven products
• Deep understanding of product analytics and user behavior analysis
• Experience with analytics tools such as Mixpanel, Amplitude, PostHog, or GA4
• Familiarity with lifecycle automation platforms like Customer.io, Braze, Loops, or similar tools
• Strong analytical mindset with the ability to turn data into actionable growth experiments
• Exceptional product messaging and writing skills
• Ability to simplify complex technical features into clear user value
• Experience collaborating with Product, Engineering, and Growth teams
• Strong ownership mindset and ability to operate in fast-paced startup environments

KPIs You’ll Be Measured On

This role will be measured by improvements in product engagement, lifecycle efficiency, and revenue expansion.

Product Usage Metrics

• Increase DAU / MAU
• Increase feature adoption rates
• Increase session frequency and product engagement

Lifecycle Engagement Metrics

• Improve email engagement rates
• Improve CTR and conversion from lifecycle messaging
• Improve performance across retention cohorts and lifecycle campaigns

Activation Metrics

• Increase Signup → Activated User conversion
• Increase Activated Users → PQL conversion

Revenue Expansion Metrics

• Increase PQL → Paid conversion
• Increase expansion revenue from existing users

You’ll Thrive If You Are…

• A data-driven problem solver who enjoys analyzing user behavior
• Passionate about building product-led growth loops
• Comfortable experimenting and iterating rapidly
• Obsessed with improving user journeys and product engagement
• Motivated by turning product usage into measurable revenue impact

Our Values

• Extreme ownership and bias for action
• Honest, high-velocity communication
• Respect for craft and obsession with users
• Fast, scrappy iteration over perfection
• Low ego, high empathy, radical candor

What We Offer

• Competitive salary and meaningful equity
• Direct mentorship from founders
• Ownership of a core growth and retention function
• Bangalore (HSR Layout) — In-office role (No Remote)

Location

Bangalore (HSR Layout) — In-office role (No Remote)

Why Join Us?

💡

• Build the growth engine of a category-defining AI company
• Work directly with experienced founders
• Operate at the intersection of AI, ecommerce, and product-led growth
• Be part of a high-ownership, high-impact journey shaping the future of commerce