Performance Marketing Manager

About the Company

Join the Rocketship 🚀 We’re building <strong>ShopOS</strong> — AI agents powering the entire ecommerce stack. Having achieved product-market fit, we’re now scaling rapidly and redefining how modern online brands are built with AI.

Founded by experienced operators with multiple successful exits (Flipkart, Polygon Labs) and backed by Binny Bansal, ShopOS offers a rare opportunity to be part of a high-impact, category-defining company from the ground up.

This isn’t just another startup — it’s your front-row seat to the next big shift in ecommerce.

About the Role

We’re hiring a <strong>data-driven Performance Marketing Manager</strong> to own and scale our paid acquisition engine.

This is <strong>not just an execution role</strong> — you will own the entire performance marketing function end-to-end, including:

• Paid media strategy
• Attribution & tracking infrastructure
• Funnel optimization
• Activation and conversion improvement

If you think in <strong>CAC:LTV ratios</strong>, obsess over <strong>funnel drop-offs</strong>, and love running structured experiments — this role is for you.

Key Responsibilities

1. Paid Acquisition & Budget Ownership

• Plan, execute, and scale campaigns across <strong>Google, Meta, LinkedIn, YouTube, X, Reddit</strong>, and emerging channels
• Own and optimize monthly paid budgets for maximum ROI
• Identify and experiment with new acquisition channels
• Scale high-performing campaigns while maintaining CAC/CPA efficiency

2. Funnel Optimization & Conversion

• Optimize full funnel:
• <strong>Click → Signup → Qualified Signup → Activation</strong>
• Improve conversion rates and reduce CPA
• Run A/B tests across creatives, targeting, bidding, and landing pages
• Partner with teams to build high-converting landing pages
• Improve activation rates and downstream revenue

3. Tracking, Attribution & Analytics

• Own marketing analytics stack: <strong>GA4, GTag, PostHog</strong>
• Ensure clean attribution and UTM frameworks
• Build dashboards tracking CAC, CPA, activation, and funnel metrics
• Identify and resolve tracking gaps and inconsistencies

4. Creative & Messaging Optimization

• Collaborate with Product Marketing & Design on ad creatives
• Translate product launches into performance campaigns
• Continuously test messaging angles and formats
• Ensure alignment across ads, landing pages, and product experience

5. Growth Experimentation

• Run structured weekly experiments across:
• Audience cohorts
• Retargeting & lookalikes
• Offers and positioning
• Industry-specific landing pages
• New channels
• Maintain and execute an experimentation roadmap

KPIs

Acquisition Metrics

• Paid signup volume
• Qualified signups
• CAC and CPA

Funnel Metrics

• Activation rate from paid traffic
• Funnel conversion rates
• Signup → Activation improvement

Efficiency Metrics

• CAC payback period
• Channel efficiency
• ROAS

Requirements

Experience

• 4–6 years in performance marketing (SaaS, PLG, or ecommerce preferred)
• Hands-on experience with <strong>Google Ads, Meta Ads, LinkedIn Ads</strong>
• Experience managing significant paid budgets
• Exposure to product-led growth funnels is a plus

Skills

• Strong understanding of attribution models and funnel analytics
• Experience with <strong>GA4, GTag, PostHog</strong>
• Expertise in conversion rate optimization
• Strong analytical and data-driven decision-making skills
• Proven experimentation mindset
• Ability to connect marketing performance with product and revenue

You’ll Thrive If You

• Are obsessed with metrics and optimization
• Think in CAC, LTV, and conversion rates
• Are highly analytical and structured
• Take ownership and execute fast
• Enjoy working in a fast-paced startup environment
• Like building scalable systems, not just running campaigns

Bonus

• Experience in SaaS, PLG, AI, or ecommerce
• Experience targeting Shopify/ecommerce audiences
• Familiarity with product analytics and lifecycle marketing
• Experience in early-stage or high-growth startups

Our Values

• Extreme ownership
• High-velocity communication
• User obsession
• Fast iteration over perfection
• Low ego, high empathy

What We Offer

• Competitive salary + high growth opportunity
• Work directly with founders
• High ownership from Day 1
• Fast-paced, high-learning environment
• Opportunity to build a category-defining AI company