Senior Manager, Social Media Marketing

About the Role :

Razorpay is looking for a Senior Manager, Social Media Marketing to own and scale our presence on X/Twitter.

You will be responsible for developing Razorpay’s X/Twitter strategy, building a strong brand voice, creating engaging content, growing the audience, and increasing meaningful conversations around the brand. The ideal candidate has hands-on experience scaling a brand, founder, company, or community account on X/Twitter. Experience creating or managing technology-focused content will be an added advantage.

Key Responsibilities:

• Own Razorpay’s X/Twitter strategy and content calendar.
• Create engaging posts, threads, campaigns, polls, visuals, and short-form videos.
• Build and maintain a distinct, consistent, and relevant brand voice.
• Identify trends, conversations, and cultural moments relevant to Razorpay.
• Grow followers, reach, engagement, and overall visibility on X/Twitter.
• Work with internal teams, leadership, creators, agencies, and external partners to develop content.
• Build campaigns around Razorpay’s brand, products, people, events, and initiatives.
• Engage with relevant communities, creators, influencers, and industry voices.
• Monitor conversations and manage the brand’s presence on the platform.
• Track performance metrics and use insights to improve content and audience growth.

What We Are Looking For :

• 6–10 years of experience in social media, digital marketing, content, or brand marketing.
• Proven experience growing and scaling a brand, founder, company, or community account on X/Twitter.
• Strong understanding of X/Twitter content formats, trends, algorithms, and audience behaviour.
• Excellent writing, editing, and storytelling skills.
• Strong understanding of internet culture and what makes content engaging and shareable.
• Experience working with senior stakeholders, creators, influencers, and agencies.
• Ability to use data and analytics to improve content performance.
• Experience creating technology, fintech, startup, or business-focused content is a plus.
• High ownership, creativity, and the ability to work in a fast-paced environment.