Lead Communication Designer

About Razorpay:

Razorpay is one of India's leading full-stack financial technology companies, powering the way businesses move, manage, and grow money. Founded in 2014 by Harshil Mathur and Shashank Kumar with a simple vision - to simplify payments for Indian businesses - we've since grown into a fintech powerhouse driving India's digital payment revolution.

Razorpay powers millions of businesses with a smarter, scalable stack that goes beyond transactions to help them truly build and grow.

From building AI-native agentic payments, to AI-assisted fraud detection and real-time risk intelligence to automated reconciliation, smart payouts, and predictive financial insights, we are embedding intelligence across our stack to make money movement faster, safer, and more efficient. In close collaboration with ecosystem partners - including banks, networks, regulators - we are pioneering industry-first solutions that are shaping the next era of fintech.

About the role:

We're hiring a Lead Communication Designer for the product marketing design pod in Razorpay's in-house creative studio. The pod designs product marketing content, GTMs, feature launches, and advertising campaigns for every Razorpay product across countries, and takes part in Razorpay brand and ad campaigns.

You'll lead a high-talent team of motion designers, art directors, editors, and AI builders and take its work up a notch. You're an art director first, a brand builder through campaigns, and someone who builds with AI, not just uses it.

What you'll own:

• Art direction and brand: Set creative direction for product marketing content, GTMs, feature launches, and advertising campaigns across countries, including shoots, storyboards, motion, edit, type, and colour.
• Own pod-level charters end to end across products like Payment Gateway, Cross Border, POS, Engage, Cards, and RazorpayX.
• Take part in Razorpay brand and ad campaigns, and lead flagship moments like FTX and IPL.
• Shape briefs with PMMs: challenge weak positioning, sharpen the narrative, and pitch campaigns before anyone asks.
• Turn campaign wins into brand systems such as visual languages, imagery styles, and motion kits that every product can use.
• AI at scale: Push Midjourney, Nano Banana, Runway, Higgsfield, and Seedance past generic output to brand-quality videos, campaigns, and product identities.
• Build web experiences, tools, and automations with Claude and Gemini through APIs or MCPs, including pipelines for variants, localisation, and resizes.
• Decide which tools the studio adopts, document the workflows, and train the team.

Team leadership:

• Lead junior designers day to day: run sprint sheets, weekly workload planning, and reviews.
• Coach them in art direction and AI; delegate BAU and build SOPs so quality scales through the team.
• Raise scope, timeline, and quality risks with stakeholders early and directly.
• Keep the studio fun and social, and help hire.

What great looks like in year one:

• 01 Core design leadership for two major events.
• 02 One or two national or global awards for the studio.
• 03 Strong design direction across campaigns.
• 04 Multiple mini AI automation projects shipped through the year.

Background we're looking for:

• Education: A design degree from NID or a similar design school.
• Experience: Agency and in-house ATL or brand agency experience, plus time in an in-house brand marketing team.
• Collaboration: Has worked closely with PMMs, marketing managers, brand managers, and social media teams, and has led junior designers, animators, and editors.
• Craft: Art direction across Adobe Creative Suite and Figma, with basic motion and editing skills, and above all, strong taste.

Who you are:

• 6-8 years in communication design, art direction, or brand design, ideally across in-house brand teams and creative or advertising agencies.
• A portfolio with strong art direction: campaigns and films where you shaped the look, the story, and the tone.
• Proven record of building or evolving a brand through campaign work, with results you can point to (reach, awards, adoption, business impact).
• Strong across graphics, motion, video, and landing pages.
• Ships production work with Midjourney, Nano Banana, Runway, Higgsfield, and Seedance, and has built automations with Claude or Gemini through APIs or MCPs.
• Has led a team of 3-5 designers, animators, or video editors day to day, and can show how they grew under them.
• Confident with senior stakeholders: can push back on a weak brief, pitch an idea to leadership, and win the room.
• Warm, social, and fun to work with.

Bonus points:

• Live-action or 3D product direction.
• B2B, fintech, or SaaS brand experience.
• Games, interactive, or experiential work.
• You share your AI work publicly.

Equal opportunity:

Razorpay believes in and follows an equal employment opportunity policy that doesn't discriminate on gender, religion, sexual orientation, colour, nationality, age, etc. We welcome interest and applications from all groups and communities across the globe.