Strategic Insights Analyst

What you’ll do:

• Data-Driven Storytelling: Uncover first-party (1PD) and third-party (3PD) consumer, industry, and market insights. Distill complex datasets into key executive learnings to create high-impact sales narratives, pitches, and custom client collaterals.

• Commercial Alignment & Pushback Handling: Map insights directly to core digital media metrics (CPM, CTR, CPA, ROAS, Incremental Lift, Post-Campaign Attribution, Reach & Frequency). Address and counter common customer pushbacks using authoritative data points.

• Go-To-Market (GTM) Pitching: Empower sales teams by identifying key growth opportunities and aligning Quantcast’s AI solutions with client business objectives. Develop thought leadership strategy for focus verticals.

• Scalable Analytics & Tooling: Design scalable insights solutions including dashboards, automated reports, and AI insight agents. Query large-scale datasets using SQL, Snowflake, or BigQuery, and present visualization outputs via Tableau, Sigma, Looker, Python, or R.

• Stakeholder Partnership: Partner cross-functionally with sales, product, and solutions teams to deliver C-level presentations and build Quantcast’s regional Point-of-View.

Who you are:

• Education: Bachelor's degree or equivalent practical experience.

• Experience: 8+ years of experience in advertising sales, marketing, consulting, media agencies, or DSPs.

• Customer Collateral Creation: 8+ years of experience crafting customer-facing materials (e.g., pitches, narratives, one-sheets, or C-level presentations) for sales enablement.

• Insights & Measurement Expertise: 8+ years of experience in consumer/market insights, media measurement

• Technical Skills: Hands-on experience with SQL and data querying (Snowflake, BigQuery), as well as data visualization tools (Tableau, Looker, Python, or R).

• Domain Fluency: Full fluency in digital performance metrics (CPM, CTR, CPA, ROAS, Incremental Lift, Attribution, Reach & Frequency) and familiar with key digital advertising verticals.

• Core Competencies: Exceptional presentation and storytelling skills, strong critical thinking, ability to navigate ambiguity, and a track record of driving standardized, scalable processes in a fast-paced environment.

• Language Skills: Ability to communicate fluently in English and engage effectively with stakeholders is desirable.