Content Strategist

🏢 About Crafto:

Crafto is India’s leading platform for personalized quotes, wishes, and status videos. Our mission is to make emotionally resonant content shareable at scale. Now, we’re building a performance marketing engine fueled by the most viral, relatable video content.

🎯 Role Summary:

We are looking for a Status Video Curator who can daily source status videos from platforms like Instagram, YouTube Shorts, Moj, and others. These videos will be used by our marketing team to run high-performing ad creatives for Crafto.

📌 Key Responsibilities:

• Source great quantity of high-quality short videos daily across categories like devotional, good morning, good night, suvichar
• Ensure all videos are copyright-safe or minimally branded for ad usage.
• Stay updated on viral trends, hooks, and cultural moments that can be turned into status videos.
• Organize sourced content with clear labeling (category, emotion, source, etc.)
• Collaborate with the marketing team to understand which videos are performing best and refine future sourcing.

✅ What We're Looking For:

• Strong eye for emotionally powerful or viral content
• Awareness of Indian tier 2, 3 audience’s status consumption habits
• Good sourcing skills across Instagram Reels, YouTube Shorts, Moj, Josh, etc.
• Organized and consistent – can deliver daily without drop in quality
• Bonus: Understanding of AD creatives or Performance Marketing