Manager - Performance Marketing

About the Team

You will be part of the Growth team, responsible for driving consumer acquisition, activation, and retention at scale across one of India’s largest and most diverse e-commerce audiences.

The team owns the full-funnel consumer growth charter — from bringing new users onto the platform, to converting and activating them, to building habits that drive long-term retention.

Operating in a fast-paced, high-ownership environment, the team combines structured problem-solving with rapid execution and manages a large, complex media budget across performance marketing channels to unlock consumer growth at scale.

About the Role

We are looking for a Manager – Performance Marketing to join our Growth team and take ownership of consumer acquisition, activation, and retention through performance marketing.

This is a consumer acquisition mandate (not seller/supply-side) — you will own paid growth across Meta, Google, and emerging platforms, manage a media budget upwards of ₹500 Cr+, and lead a team of performance marketers.

Beyond deep, hands-on channel expertise, we’re looking for someone with a strong growth mindset — who can look around corners, stay ahead of new ad-tech trends and platforms, and translate ambiguous problem statements into innovative, scalable solutions.

What You will Do

Consumer Acquisition & Channel Ownership

• Own and scale consumer acquisition, activation, and retention across performance marketing channels (Meta, Google, and emerging/new-age platforms) at scale
• Manage a media budget of ₹500 Cr+, driving efficient allocation across channels to maximize incremental consumer growth
• Drive high-quality user acquisition with a sharp focus on downstream activation, engagement, and retention
• Optimize campaigns for cost-efficient acquisition (CAC) while protecting user quality and long-term value (LTV)
• Continuously evaluate and pilot new and emerging ad platforms, formats, and technologies to unlock incremental growth ahead of the curve

Funnel Optimization (Acquisition → Activation → Retention)

• Improve consumer funnel metrics such as install/sign-up → first order → repeat purchase
• Identify and reduce drop-offs across the acquisition and activation journey
• Work closely with product, lifecycle/CRM, and category teams to improve conversion and long-term retention

Team Leadership

• Build, lead, and mentor a team of performance marketers, setting a high bar for execution and analytical rigour
• Drive goal-setting, performance reviews, and capability development for the team
• Partner with senior leadership to shape the consumer growth charter and long-term channel strategy

Experimentation & Growth

• Run structured experiments across audiences, creatives, landing pages, and funnel interventions
• Identify new growth levers such as regional expansion, category-specific acquisition, and vernacular targeting
• Test and scale new channels, formats, and campaign strategies, bringing an innovative, first-principles approach to problem-solving

Performance & Efficiency Management

• Monitor and optimize key metrics such as CAC, activation rate, retention, payback period, LTV/CAC, ROAS, CVR, CTR, CPM
• Manage budget allocation across channels to maximize incremental consumer growth at scale
• Track and mitigate issues like audience saturation, creative fatigue, and declining marginal returns

Insights & Analytics

• Analyze consumer cohorts by geography, category, and lifecycle stage
• Derive insights on consumer behaviour to improve targeting, messaging, and channel-mix decisions
• Build and refine frameworks for incrementality and attribution for consumer acquisition

Cross-functional Collaboration

• Partner with product, analytics, design, and category teams to align growth efforts
• Influence onboarding experience, landing pages, and communication strategy based on performance insights