Demand Generation

Position Overview

We're hiring a senior individual contributor to own demand generation at Maven. You'll set the strategy and own the number, and you'll also do the building yourself: configuring the platforms, launching the campaigns, writing the workflows, and pulling the data. We're looking for someone who enjoys hands-on work and doesn't see it as a step on the way to managing people.

What You'll Do

• Own the demand generation strategy and number: build and run multi-channel campaigns across inbound (paid ads, website conversion) and outbound (technographic targeting, sequences run with SDRs), with inbound as a primary driver of pipeline volume

• Partner with SDRs and AEs every day on campaign handoff, lead quality, and follow-through, with a tight feedback loop so what marketing sources actually converts

• Work hands-on in the platforms: own our lifecycle marketing program and performance marketing platforms, and be comfortable in Salesforce. You'll build the workflows, scoring, routing, and enrichment with your partners in GTM Systems

• Build and run ABM programs for strategic accounts: account selection and tiering, coordinated plays across paid, email, and outbound, and reporting on account-level engagement

• Work with field marketing on event strategy (conferences, dinners, sponsorships) and make sure field programs tie back to the same account and campaign framework as digital

• Define and own the metrics that matter (MQL-to-SQL conversion, pipeline sourced and influenced, CAC by channel, speed to lead) and build reporting that makes attribution something the team can trust

• Run a test-and-learn approach to new channels and formats, including AI-native and growth-style tactics (intent data, product signals, automated enrichment and personalization) where they fit our buyer

• Build the systems and playbooks that let demand generation scale without being rebuilt every quarter

Who You Are

• 6+ years in demand generation, growth, or marketing operations at a B2B SaaS company, ideally including time at a startup or high-growth company

• You've built (not just run) a demand gen function or a major channel from the ground up, across both inbound and outbound

• Deep, hands-on platform experience: you've administered a marketing automation platform, built lead scoring and routing, and worked in tools like Clay without needing an ops team to do it for you

• Direct experience with SDR and AE teams: you've owned lead handoff, quality, and the feedback loop, rather than handing leads over a wall

• Comfortable in the data: you can pull your own reports, spot where the funnel is leaking, and explain it to sales leadership in plain terms

• Experience running ABM against a strategic or enterprise account list is a strong plus

• Bonus: experience marketing to technical or AI-forward buyers, or building GTM workflows that use AI and agentic tooling rather than just talking about it