Associate, Media Activation

What you are accountable for:

The Senior Executive/Associate, Media Activation is accountable for supporting the management of all aspects of the media activation process and workflow including the integrated workings of cross-channel platforms for a select group of accounts. In collaboration with the Manager, Media Activation, this role also supports the translation of strategies into media plans and as well as the day-to-day activation of plans across all channels for select group of accounts.

The goal of the Senior Executive/Associate, Media Activation is to gain more experience with more complex, omnichannel media planning and execution, across one or more accounts and learn about media platforms such as programmatic, social and search by working closely together cross-channel activation teams.

What you are responsible for:

Internal

• Support the management of cross-channel planning and activation process and workflow for active campaigns across select group of accounts
• Assist in maintenance of active media plans within media planning platform, ensuring integrity of plans at all times for select group of accounts
• Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients
• Work closely with cross-team leads across active campaigns to review action items and deliverables on a daily basis
• Maintain account files and documentation on shared server across select group of accounts
• Ensure tactics and vendors utilized are GDPR compliant and ensure all internal processes and procedures are followed, including those specific to certain clients based on their own contractual agreements
• Support activation and cross-channel team leads in translating plan to inputs for activation
• Support activation and cross-channel team leads in ensuring regular budget pacing at overall plan level and monthly actualization process for select group of accounts
• Contribute to timely and updated status reports across active accounts
• Support and help prepare reports and presentations, as applicable
• Traffic campaign assets to cross-team/platforms
• Exhibit the ability to anticipate and solve problems
• Foster growth in the relationships with agency partners, where applicable

Customers

• Discover and deliver new and innovative solutions to executing cross-channel media activations based on specific client business issues and challenges

Market Knowledge

• Keep current with industry trends and ongoing platform evolutions and solution innovation as it pertains to activating media across select group of accounts
• Developing understanding and knowledge across digital media landscape including programmatic and leading ad tech platforms

What you’ll bring [knowledge, skills, and/or experience]:

Knowledge

• Agency knowledge
• B2B Marketing – Client Knowledge
• B2B Marketing – Industry
• B2B Marketing – Media Activation
• B2B Marketing – Media Planning
• B2B Marketing – Vendor landscape

Skills

• Active listening
• Analytics platforms: Google Analytics, Adobe Analytics
• Challenge mediocrity
• Commercially astute
• Eye for detail
• Organized
• Other platforms: Asana, Basis, Nexelus
• Presentation skills
• Prioritizing
• Problem-solving
• Solutions oriented
• Stakeholder management
• Upwards management

Experience

• 2+ years experience in a digital marketing environment, agency and/or client experience

About Trilliad

Trilliad, a market-leading Growth Services Provider (GSP), solves challenges and drives results for Growth Leaders across Sales, Marketing and Customer Success. Trilliad’s full-service solutions deliver competitive advantage for the brands it works with by optimizing their sales and marketing strategies, processes, skills, and technology.

At Trilliad, culture is our backbone. It shapes how we think, behave, and treat one another, and it defines how our clients, partners, and communities experience us. Our culture is anchored in our Leadership Principles: putting the company first, obsessing over growth, remembering that business is personal, and ensuring strategy turns into execution.

The Trilliad Agreement

If you want to be part of building a truly great growth company, and if you want to help cultivate a culture that is differentiated and that creates value for customers and colleagues alike, then you might be a fit for Trilliad. Trilliad commits to a workplace where we grow, connect, and thrive.

A workplace where we grow:

• You’ll stretch your skills and shape your career through work that pushes boundaries and raises the bar.
• You’ll have access to world-class training and development.
• You’ll have the clarity and tools to deliver results that matter.

A workplace where we connect:

• You’ll be guided by leaders who are worth following.
• You’ll build relationships that go beyond the job.
• You’ll be invited to offer thoughtful feedback, and when you do your voice will be heard.

A workplace where we thrive:

• Great results will be recognized and celebrated.
• You’ll work in an environment with teammates who have your back.
• You’ll receive competitive pay and benefits that recognize your impact and support you inside and outside of work.