Assistant Manager - Marketing (Brand Integration), Telugu

• Job Summary

We serve high quality content to millions of customers across millions of devices, all of which are constantly evolving and changing. The incumbent is responsible for creating and executing best practices in brand integrations in collaboration with various teams. This position is a revenue generation role and is responsible for solving clients’ brand-related problem statements through content led integrations.

• About the team

The Brand Solutions team is responsible for driving client engagement and creating and executing best practices in brand integrations for JHS and Star Maa channels across multiple platforms. The team works on client briefs for fiction, non-fiction, and event integrations, ensuring seamless execution. They collaborate closely with the Programming, PRS, Creative Communications, and Marketing teams to maintain consistent messaging and maximize reach. With a strong focus on regional markets and audience preferences, the team ensures targeted execution of integrations as per the agreed scripts, enhancing the channel’s visibility. Their efforts strengthen brand presence and foster audience loyalty in a competitive market.

Reporting To

Director - Marketing (Brand Integration), Telugu

• Key Responsibilities
• Work on client briefs across fiction, non-fiction, and event integrations
• Develop integration ideas and concepts aligned to client objectives in collaboration with internal content teams
• Support scripting of integrations for client approvals in coordination with copywriters
• Ensure on-ground and on-air execution of integrations as per approved concepts/scripts
• Work on on-air special initiatives to enhance brand visibility and storytelling
• Act as a single point of contact (SPOC) for client requirements and queries via PRS
• Create client-facing presentations (PPTs) including pitch decks, integration concepts, and post-campaign summaries
• Coordinate with internal teams (sales, content, production, marketing) to ensure smooth execution and timelines
• Support in post-evaluation reports by compiling data, learnings, and key highlights for clients.
• Skills & Attributes for success
• Experience with consumer facing company with national presence is essential
• Analytical skills would be strong
• Technically savvy, with very good communication (written, verbal and email etiquette)
• Passionate person with an ability to build capacity and scale up the operations quickly
• Carries a dream to create a new entity from scratch
• Ability to lead an environment of constant change
• Ability to stay connected to bigger purpose along with high transactional routine tasks
• Ability to express and perform under pressure is essential
• Demonstrates high degree of creativity and unusual common sense
• Preferred Education & Experience
• Minimum Qualification: MBA or graduate with 3-5 years’ work experience in a related role.
• 2–3 years of experience in relevant filed preferably within television or entertainment.
• Developing best practices in brand integration
• Piece to camera vignettes from scripting to execution, co-ordination and delivering the end output.