Field Marketing Manager

Context:

All companies want the best and brightest. At Ivalua, we also want team members who have a global point of view and who bring customer-focused enthusiasm and ambition to the table. Our marketing team is passionate, driven, fun, caring and highly collaborative. We have high standards and work as a team to constantly innovate and bring more value to the Sales teams that we partner tightly with.

Role:

We are looking for a highly skilled Field Marketing Manager with a strong background in field events and digital campaign management to lead marketing initiatives for the Canada region, one of our four Sales Regions in North America. This role will be pivotal in driving demand generation and brand awareness through targeted marketing initiatives. Bilingual (English/French) candidates preferred.

In addition to leading initiatives within Canada, this role may also support or take ownership of select field events in the West region, ensuring consistent execution and impact across key markets. This role reports to the Head of Marketing, North America.

What You Will Do With Us:

• Strategy Development: Create and implement comprehensive field marketing strategies tailored to regional market needs to drive new lead and pipeline generation.
• Field Event Management: Plan, organize, and execute high-impact field events, including regional events, roundtables and conferences, to drive lead generation and strengthen customer relationships.
• Lead and own a flagship event within the Procurement Innovation on Tour series in your region, overseeing end-to-end execution including agenda development, speaker coordination, venue selection, catering, and all other event planning and delivery activities.
• Account-Based Marketing (ABM): Develop and implement ABM strategies targeting key segments of accounts, creating customized marketing programs that resonate with specific customer needs to support lead generation and engaged accounts conversion.
• Campaign Management: Design and execute integrated marketing campaigns in collaboration with the product marketing and digital teams, including events, webinars, and digital initiatives, to generate leads and nurture customer relationships.
• Collaboration with Sales Teams: Partner with sales leadership to understand market dynamics, customer needs, and sales objectives, ensuring marketing efforts effectively support sales goals.
• Performance Analysis: Monitor and analyze the effectiveness of marketing initiatives through metrics and KPIs, making data-driven adjustments to optimize performance.
• Budget Management: Manage the field marketing budget, ensuring effective allocation of resources and maximizing ROI on marketing activities.

Your Profile:

• 6+ years of marketing experience, including 3+ years in field marketing
• Field Marketing Expertise: Demonstrated experience in managing field events and executing successful marketing programs that drive customer engagement and lead generation.
• 3+ years experience in managing and executing in-person hosted events
• ABM Proficiency: Strong understanding of Account-Based Marketing principles and best practices, with a track record of developing targeted campaigns.
• Project Management Skills: Exceptional organizational and project management abilities, with experience in coordinating multiple initiatives simultaneously.
• Analytical Thinking: Strong analytical skills to assess campaign performance and derive actionable insights for continuous improvement.
• Communication Skills: Excellent verbal and written communication skills, with the ability to craft compelling messaging and engage diverse audiences.
• Collaboration and Teamwork: Proven ability to work collaboratively across teams, driving alignment between marketing and sales.
• Adaptability: Ability to thrive in a fast-paced environment and adapt to changing priorities while maintaining focus on key objectives.
• Creative Problem-Solving: Innovative mindset with a knack for developing creative solutions to marketing challenges and identifying new opportunities for growth.
• Experience using HubSpot, and any ABM tools like Demandbase, a plus
• Bachelor's degree in Marketing or relevant field (Master's degree a plus)
• Ability to travel up to 25% of the time as an essential function of the role; travel requirements may fluctuate based on business needs

Core Competencies:

• Field Event Management: Plan, organize, and execute high-impact field events.
• Field Marketing Expertise: Demonstrated experience in managing field events and executing successful marketing programs.
• ABM Proficiency: Strong understanding of Account-Based Marketing principles and best practices.
• Project Management Skills: Exceptional organizational and project management abilities.
• Analytical Thinking: Strong analytical skills to assess campaign performance.
• Communication Skills: Excellent verbal and written communication skills.
• Collaboration and Teamwork: Proven ability to work collaboratively across teams, building consensus and driving alignment between marketing and sales.
• Adaptability: Ability to thrive in a fast-paced environment.
• Creative Problem-Solving: Innovative mindset with a knack for developing creative solutions.

What Happens Next:

If your application fits this specific position's needs, our skilled Talent team will reach out to schedule an initial screening call. Interviews will be conducted virtually via video or on-site with face-to-face meetings.

Life at Ivalua:

• Hybrid working model (3 days in the office per week)
• We're a team dedicated to pushing the boundaries of product innovation and technology
• Sustainable Growth, Privately Held
• A stable and cash-flow positive Company since 10 years
• Snacks and weekly lunches in the office
• Training and career development program
• Regular social events, competitive outings, team running events, and musical activities

Compensation and Benefits:

The compensation range for this position is based upon careful and continual market compensation research. Base Range minimum: $105,000. Base Range maximum: $130,000. Ivalua offers an annual target bonus for this position conditional on individual and company performance. Ivalua also offers exceptional benefits including medical, dental, vision, retirement (with company match), and much more.