Sr Manager - Account Management - TikTok

Role Overview

As part of our TikTok business, we work with advertisers and ecosystem partners to help businesses scale their advertising investments on TikTok through effective campaign execution, performance optimization, and strategic account management.

We are looking for an experienced, performance-driven Account Manager with a strong understanding of digital advertising and hands-on familiarity with TikTok Ads. The ideal candidate will manage advertiser relationships, drive campaign performance, identify opportunities for account growth, and ensure a high standard of client service.

This role requires a combination of platform expertise, analytical thinking, client relationship management, and cross-functional collaboration. The candidate should be comfortable working in a fast-paced environment, managing multiple accounts, solving problems independently, and translating client objectives into effective advertising strategies.

Key Responsibilities

• Own day-to-day relationships with a portfolio of advertisers, ensuring strong engagement, timely communication, and high client satisfaction.
• Understand client business objectives, marketing priorities, target audiences, and performance expectations.
• Act as a trusted advisor to clients, providing strategic recommendations to improve campaign outcomes and grow advertising investments.
• Proactively identify opportunities to expand existing accounts through increased budgets, new campaign objectives, additional products, and new market opportunities.
• Manage client escalations effectively and ensure timely resolution of issues.
• Demonstrate a strong understanding of the TikTok Ads platform, including campaign setup, targeting, bidding, budgets, creatives, optimization, measurement, and reporting.
• Monitor campaign performance against KPIs such as CPA, ROAS, CTR, CVR, CPM, and other relevant business metrics.
• Analyse campaign data to identify performance trends, optimization opportunities, and potential risks.
• Recommend actionable improvements across campaign structure, audience targeting, bidding strategies, creative performance, and budget allocation.
• Stay updated on TikTok Ads features, product releases, platform policies, and best practices.
• Support advertisers in troubleshooting campaign delivery, tracking, attribution, and performance-related challenges.
• Drive account growth by identifying opportunities to increase advertiser investment and improve campaign effectiveness.
• Develop account plans aligned with client objectives, revenue targets, and business priorities.
• Maintain visibility into account-level performance, revenue forecasts, growth opportunities, and potential risks.
• Work closely with sales teams to support client acquisition, onboarding, account expansion, and retention.
• Contribute to business reviews, quarterly planning, and revenue-growth initiatives.
• Prepare and present regular campaign performance reports, business reviews, and actionable insights.
• Translate complex campaign data into clear recommendations that clients and internal stakeholders can understand.
• Use data to identify trends, diagnose performance gaps, and make evidence-based decisions.
• Maintain accurate account documentation, campaign records, forecasts, and performance trackers.
• Work closely with sales, campaign operations, product, engineering, analytics, finance, and other internal teams to deliver a seamless advertiser experience.
• Coordinate campaign launches, platform integrations, tracking requirements, billing queries, and operational dependencies.
• Represent the voice of the customer internally and collaborate with relevant teams to resolve recurring issues and improve processes.
• Share client feedback, market intelligence, and platform-level insights to support product adoption and business strategy.
• Manage multiple accounts and priorities effectively while maintaining strong attention to detail.
• Take end-to-end ownership of client issues, following through until resolution rather than relying solely on escalations.
• Identify process gaps and recommend scalable improvements to increase operational efficiency and client satisfaction.
• Operate with accountability, urgency, and a solutions-oriented mindset in a dynamic, high-growth environment.

Required Qualifications & Experience

• Minimum 8 years of experience in account management, client services, or campaign management within digital advertising, adtech, performance marketing, or a digital media platform.
• Hands-on experience with TikTok Ads Manager and a practical understanding of how the platform operates.
• Experience managing digital advertising campaigns and interpreting performance metrics such as CPA, ROAS, CTR, CVR, and CPM.
• Demonstrated ability to manage client relationships, solve problems, and identify opportunities for account growth.
• Strong analytical skills, with the ability to translate campaign data into actionable recommendations.
• Proficiency in Excel or Google Sheets and experience preparing client-facing reports and presentations.
• Excellent written and verbal communication skills, including the ability to present insights confidently to clients and senior stakeholders.
• Ability to manage multiple accounts, deadlines, and competing priorities independently.

Preferred Qualifications

• Experience working with performance-driven advertisers, particularly in e-commerce, mobile applications, gaming, lead generation, or other digital-first businesses.
• Experience with TikTok Pixel, Events API, conversion tracking, attribution, and measurement solutions.
• Familiarity with other major advertising platforms such as Meta Ads, Google Ads, or Microsoft Advertising.
• Experience in an agency, adtech, media platform, or channel-partner environment.
• Exposure to international advertisers, multiple geographies, or cross-border digital advertising.
• Experience collaborating with sales teams to drive advertiser adoption, retention, and revenue growth.

What Makes You Successful in This Role?

• Client-first mindset: You build trust, understand business needs, and focus on delivering measurable value.
• Platform curiosity: You understand TikTok Ads beyond the basics and actively keep up with changes in the platform.
• Analytical thinking: You use data to diagnose problems and recommend practical solutions.
• Commercial orientation: You recognise opportunities to grow accounts while protecting client outcomes and long-term relationships.
• Ownership and accountability: You take responsibility for outcomes and follow through on commitments.
• Collaboration: You work effectively across teams, communicate clearly, and help others succeed.
• Adaptability: You are comfortable navigating ambiguity, learning quickly, and working in a fast-moving environment.
• Integrity and professionalism: You communicate transparently, manage expectations responsibly, and build relationships based on trust.

Why Join InMobi?

Join a global adtech business at the intersection of digital advertising, performance marketing, and platform partnerships. You will have the opportunity to deepen your expertise in TikTok advertising, work with a diverse set of advertisers, collaborate with cross-functional teams, and contribute directly to client success and business growth.

The InMobi Culture

At InMobi, culture isn't a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.

We thrive on challenges and seize every opportunity for growth. Our core values — thinking big, being passionate, showing accountability, and taking ownership with freedom — guide us in every decision we make.

We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.

InMobi is proud to be an Equal Employment Opportunity employer and is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace.