Outbound Lead Generation Director

About the Role:

We are seeking an experienced and results-driven Associate Director – Outbound Lead Generation to lead outbound prospecting and accelerate pipeline growth across the US market. This is a strategic, hands-on leadership role focused on building a strong outbound engine, engaging senior decision-makers, generating qualified sales opportunities, and driving pipeline contribution across enterprise and mid-market accounts. The ideal candidate will bring extensive experience in B2B technology sales development and outbound lead generation, with the ability to define prospecting strategies, identify high-value accounts, optimise outreach performance, and build scalable lead-generation processes. The role requires strong leadership, analytical thinking, and collaboration with Sales, Pre-Sales and Solutions teams to support business growth across Technology, Commerce, Manufacturing and Healthcare sectors.

Key Responsibilities:

1. Outbound Prospecting & Lead Generation

• Identify and engage CIOs, CTOs, COOs, CMOs, Vice Presidents, Directors, and other C-level decision-makers within target accounts.
• Execute multi-channel outbound campaigns through cold calls, emails, LinkedIn outreach, referrals, and other prospecting channels.
• Generate qualified meetings and sales opportunities for the sales team.
• Build and maintain a healthy pipeline of prospects across assigned industries and territories.
• Consistently achieve outbound activity, meeting-generation, and opportunity-creation targets.
• Contribute directly to pipeline creation through strategic prospecting and account penetration.

2. Account Research & Targeting

• Research targets companies and key stakeholders across Healthcare, Retail, Manufacturing, and Technology sectors.
• Identify buying signals such as leadership changes, funding rounds, digital transformation initiatives, acquisitions, technology investments, and expansion activities.
• Develop and maintain high-quality prospect lists using LinkedIn Sales Navigator, Apollo, ZoomInfo, and other sales intelligence platforms.
• Prioritize accounts based on ICP fit, buying intent, business relevance, and opportunity potential.
• Conduct detailed account research to improve personalization and conversion rates.

3. Outreach Strategy & Personalization

• Craft personalized outreach messaging tailored to executive-level decision-makers.
• Design, execute, and optimize multi-touch outbound sequences across email, phone, and LinkedIn.
• Conduct A/B testing on messaging, subject lines, call scripts, and outreach cadences.
• Continuously refine prospecting strategies to improve response rates, meetings booked, and pipeline contribution.
• Leverage account insights and buyer intelligence to increase engagement and conversion effectiveness.

4. CRM Management & Reporting

• Maintain accurate prospect, account, and activity data within CRM systems.
• Track and report key outbound metrics including outreach volume, response rates, meetings booked, opportunities created, and pipeline contribution.
• Ensure data hygiene and compliance with CRM processes.
• Manage prospect lifecycle tracking and maintain accurate pipeline visibility.
• Provide regular performance updates and actionable insights to sales leadership.

5. Collaboration & Market Intelligence

• Partner with Sales, Pre-Sales, and Solutions teams to understand target markets, offerings, and value propositions.
• Ensure seamless handoff of qualified opportunities to the sales team.
• Share prospect feedback, market insights, and competitive intelligence.
• Collaborate on account-based prospecting and strategic outreach initiatives.
• Contribute to continuous improvement of outbound processes, messaging, and campaign effectiveness.

Qualifications & Experience:

• Bachelor's Degree in Business, Marketing, Communications or a related field.
• 10–15 years of relevant experience in B2B outbound lead generation, sales development, business development, demand generation or outbound prospecting.
• Demonstrated experience leading outbound lead-generation strategies and driving measurable pipeline growth in the US market.
• Strong track record of generating qualified meetings and sales opportunities through cold outreach.
• Experience managing or mentoring teams, setting KPIs and driving performance against lead-generation targets.
• Strong hands-on understanding of US market prospecting and engagement with US-based decision-makers.
• Mandatory experience in technology products, technology services, SaaS, IT services, digital transformation, consulting services or enterprise software.
• Experience targeting enterprise and mid-market organisations and engaging senior executive stakeholders.
• Proven ability to build scalable outbound processes, optimise campaigns and improve lead-to-opportunity conversion.
• Excellent English communication, stakeholder management and analytical skills.

Skills & Competencies:

• Outbound Lead-Generation Strategy
• B2B Sales Development & Pipeline Generation
• US Market Prospecting
• Enterprise Account Targeting & ICP Development
• Cold Calling, Email Outreach & LinkedIn Prospecting
• Executive-Level Engagement
• Account-Based Prospecting (ABM)
• LinkedIn Sales Navigator, Apollo & ZoomInfo
• CRM Management & Sales Intelligence Tools
• Campaign Strategy & Outreach Optimisation
• Lead Qualification & Opportunity Creation
• Team Leadership, Coaching & Performance Management
• KPI Development, Reporting & Data Analysis
• Pipeline Tracking & Conversion Optimisation
• Market Intelligence & Competitive Analysis
• Cross-Functional Collaboration & Stakeholder Management.

You must take the necessary steps to safeguard the integrity, security, and confidentiality of shared confidential information.

Please share your cvs to Harish Karthik on [email protected]