SEO, GEO & Brand Expert

About the Role:

We are seeking a highly experienced SEO, GEO & Brand Expert to own and drive our organic growth strategy end-to-end. This is a hands-on, independent role for an SEO professional who can take ownership of a domain, target audience, and business goal with minimal supervision. The role combines technical SEO, content strategy, Generative Engine Optimization (GEO), AI-powered content production, brand visibility, and B2B lead generation.

Key Responsibilities:

• Own the end-to-end organic growth strategy focused on generating qualified B2B pipeline.
• Develop SEO strategies targeting CTOs, CIOs, CDOs, VP Engineering, and other technical decision-makers.
• Own GEO (Generative Engine Optimization) strategy to improve brand visibility, accuracy, mentions, and citations across AI answer engines.
• Own technical SEO activities end-to-end, including crawlability, indexation, site architecture, internal linking, Core Web Vitals, structured data/schema markup, canonicalization, and technical site health.
• Use Claude, ChatGPT, and other GenAI tools hands-on for content ideation, research, drafting, structuring, and optimization.
• Build and maintain organic growth dashboards using tools such as GA4, Google Search Console, Looker Studio, or similar platforms.
• Collaborate closely with Sales, RevOps, Content, Design, Performance Marketing, and Product/Subject-Matter Experts.

Qualifications & Experience:

• Bachelor's degree in Marketing, Communications, Business, Technology, or a related field.
• 8+ years of hands-on SEO / Organic Growth experience.
• Proven experience independently owning and executing an end-to-end SEO strategy.
• Strong expertise in technical SEO, on-page SEO, off-page SEO, keyword research, content strategy, technical audits, search intent, and competitor analysis.
• Working knowledge of GEO (Generative Engine Optimization) and how content is surfaced, interpreted, mentioned, and cited by AI answer engines.
• Hands-on experience with ChatGPT, Claude, and other GenAI tools for real-world content production.
• Strong proficiency with GA4 and Google Search Console.
• Strong working knowledge of SEO platforms such as Ahrefs, SEMrush, Screaming Frog, or equivalent SEO tools.
• Strong understanding of conversion tracking, UTM structures, attribution, and organic funnel measurement.
• Excellent writing, editing, and content optimization skills.
• Prior experience with B2B SEO and lead-generation content targeting senior technology personas is strongly preferred.
• Ability to work independently, prioritize initiatives, and drive outcomes with minimal supervision.

Nice to Have:

• Experience with digital PR and strategic link-building campaigns.
• Experience with HubSpot, Salesforce, Marketo, or similar CRM/marketing automation platforms.
• Experience building Custom GPTs, Claude Projects, AI prompt libraries, or automated content workflows.
• Experience with international SEO or multi-domain SEO.