Growth Analyst

Key responsibilities

• Refresh daily performance dashboards (spend, CPL, CPQL, cost per demo scheduled, cost per demo done, conversion, ROAS) across Meta, Google, Bing, and Snap for both myBillBook and MCF
• Prepare weekly creative test analysis packs - per creative, per audience, per form
• Build and maintain performance dashboards, including the AI SDR performance dashboard and creative testing dashboard
• Run funnel metrics, cohort analysis, and revenue attribution from Metabase
• Track CleverTap lifecycle campaign performance (payment recovery, autopay, invoice prompts, activation journeys)
• Run ad hoc analyses on performance shifts and questions raised in planning meetings
• Compare 7-day / 14-day / 28-day performance windows before making budget or scale recommendations
• Sweep competitor ads on Meta Ad Library and YouTube weekly; flag creative or positioning shifts
• Flag data anomalies and tracking issues before they surface in reviews

Qualifications

• Currently pursuing or recently completed a degree in Marketing, Business, Economics, Statistics, or a related field
• Strong Excel and Google Sheets skills - pivot tables, lookups, conditional aggregates, chart creation etc
• SQL - comfortable running and modifying queries (Metabase or similar)
• Strong ability to read and interpret data - can identify trends, outliers, and probable root causes
• Attention to detail - reports and dashboards are only useful if the underlying numbers are correct

Preferred (nice to have)

• Prior exposure to Meta Ads Manager or Google Ads (freelance, personal projects, prior internship)
• Familiarity with any BI tool (Metabase, Looker, Tableau, Power BI)
• Exposure to product analytics tools (Amplitude, Mixpanel, PostHog)
• Understanding of cohort or retention analysis concepts

What the intern will gain

• End-to-end exposure to how a live B2B SaaS growth engine operates
• Hands-on work across multiple marketing and analytics platforms
• Weekly mentorship from senior growth leadership
• Potential for full-time conversion based on performance