VP, Demand Generation

Position

We are looking for a Vice President of Demand Generation to build and run the pipeline engine for Five9. Reporting to the Chief Marketing Officer, this leader owns global campaign strategy, account-based marketing, partner marketing, customer marketing, the full events portfolio, and the sales development organization that converts the demand those programs create.

Key Responsibilities

Campaign Strategy and Integrated Demand

• Own the global campaign strategy — the themes, the calendar, the channel mix, and the offer architecture that carry buyers from first awareness to a sales conversation.
• Set and deliver pipeline targets by region, segment, and industry, building the plans and the budget allocation that make those targets credible before the quarter starts.
• Build for international markets on their own terms — regional channel mix, language, local buying behavior, and the sales motions that follow.
• Own the demand budget end to end, with the discipline to move it toward the programs producing pipeline.

Account-Based Marketing

• Build and run the ABM motion for strategic and named enterprise accounts — account selection and tiering, buying-group mapping, orchestration, and creative built for a specific account.
• Pair ABM programs with matched sales development coverage so account engagement is followed by a human within the window it matters.
• Apply intent, engagement, and firmographic signal to prioritize where the team spends its time and where Sales spends theirs.
• Measure ABM on account progression and opportunity creation, using the metrics Sales recognizes.

Sales Development

• Lead inbound and outbound sales development globally, including coverage models, capacity planning, territory alignment, and quota setting in partnership with Sales and Finance.
• Own speed to lead and qualification standards jointly with Sales leadership, including a shared definition of a qualified opportunity.
• Keep campaign messaging and outbound sequences in lockstep so what a buyer reads and what a rep says are the same argument.
• Make sales development a talent pipeline for Five9, with a development path into sales, marketing, and customer-facing roles.

Partner and Customer Marketing

• Own partner marketing across the ecosystem — resellers, distributors, systems integrators, and technology alliances — in partnership with the Partner organization and the leaders who run it.
• Build co-marketing programs that produce partner-sourced and partner-influenced pipeline, managing MDF and joint investment with discipline.
• Drive expansion demand into the installed base, in partnership with Sales, Customer Success, and Product Marketing.
• Build the advocacy and reference engine — customer stories, references, speakers, and communities that carry more weight with buyers than anything Five9 says about itself.

Events

• Own the global events portfolio — company events, industry tradeshows, partner events, executive roundtables, and regional field programs.
• Treat every event as a campaign — pre-show targeting, on-site engagement, and follow-up that is staffed and sequenced before the event opens.
• Set the selection criteria for the event calendar with input from the Sales organization, and measure each investment on pipeline and cost per opportunity.

Team and Organizational Leadership

• Lead a global organization across several teams, and build the shared cadence, forecast discipline, and reporting that hold them together.
• Hire, develop, and retain leaders, and create a function that strong marketers and sales development professionals want to join and stay in.
• Partner across Marketing — Product Marketing, Brand and Communications, Marketing Operations, and Analytics — so campaigns are built on the right positioning and measured on the right data.
• Represent the demand engine to the executive team with a clear account of what is working and what changes next.

Candidate Requirements and Experience

• 15+ years of marketing experience, with at least 8 years leading demand generation in B2B SaaS or enterprise technology.
• Experience running demand across both Americas and international markets, with a working understanding of how buying behavior, channel mix, and sales motions differ by region.
• Experience leading a sales development organization, or running demand in close partnership with one where SDR performance was part of the marketing number.
• Proven experience designing and scaling ABM programs for enterprise accounts in close partnership with Sales.
• Partner or channel marketing experience is highly recommended, including co-marketing programs and MDF management.
• Experience owning an events portfolio at scale, including at least one large owned customer or user conference.
• Customer marketing or installed-base demand experience is highly recommended.
• Expert command of funnel metrics, attribution, campaign ROI, and budget allocation — and the credibility to defend those numbers in front of Sales and Finance.
• Strong hands-on familiarity with the modern demand stack: CRM, marketing automation, ABM and intent platforms, sales engagement tooling, and BI reporting.
• Hands-on proficiency with modern AI tools and a clear point of view on how they apply to demand generation — campaign creation, audience selection, localization, outbound research, and team productivity.
• Bachelor’s degree required; MBA or advanced degree preferred.