Field Marketer

About ElevenLabs

ElevenLabs is an AI research and product company transforming how we interact with technology.

About the role

Field marketing is at the heart of how we build demand, foster community, deepen customer relationships, and accelerate growth. We are looking for a highly motivated, self-starter Field Marketing Manager to build the engine that fills the funnel for our North America GTM team, focused on two to three priority industries: healthcare, financial services, telco, and retail and e-commerce.

What you’ll do

• Build the engine that fills the funnel for your industries, a repeatable program mix that creates net new pipeline quarter over quarter
• Develop and execute the North America field plan for two to three industries, from territory and account strategy through budget, execution, and attribution
• Partner with Enterprise and Strategic account executives on named account lists. Agree the targets, fill the room, drive the follow-up.
• Design the program mix: executive dinners, industry conferences, roadshows, roundtables, customer advisory sessions, and 1:few account-based plays
• Create the vertical narrative with Product Marketing. Invite copy, talk tracks, and follow-up sequences that speak to a healthcare, banking, telco, or retail buyer, not a generic one.
• Manage event budgets and timelines, and report pipeline created and cost per opportunity, program by program
• Analyze program performance in Salesforce and Dream Data and give an honest read on what worked. Recommend what to scale and what to retire.
• Follow up with participants in collaboration with the GTM and growth teams
• Work with Paid Media and Demand Generation to amplify field programs before and after they run
• Own end to end execution, with support from the North America events team on venue, vendors, logistics, and on-site delivery

Requirements

• 7+ years in B2B field, industry, or regional marketing, with a demonstrated track record of building programs that directly influenced pipeline and closed revenue
• Deep experience marketing into at least two of: healthcare, financial services, telco, retail and e-commerce
• Track record reaching enterprise buying committees on six and seven figure deals
• Fluency in Salesforce and marketing attribution. You can defend your numbers in a pipeline review.
• A peer relationship with GTM. You have pushed back on an account executive and been right.
• Comfortable running an executive dinner, speaking at events, and partnering with C-level stakeholders inside and outside the company
• Sharp judgment on what to cut. Budget and calendar discipline under tight deadlines.
• Willing to travel roughly a third of the time across North America
• Transparent and unafraid to challenge, ask questions, or call out obstacles
• An AI-first working style, and a passion for ElevenLabs technology

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