Sr. Partner Marketing Manager

Your role

The ISV & Strategic Alliances Sr. Partner Marketing Manager leads high-impact partner marketing programs that drive measurable pipeline and revenue growth through Dialpad's strategic technology and alliance partnerships. This role primarily supports the Google Cloud partnership globally and T-Mobile for Business nationally, while helping accelerate growth across Dialpad's broader ISV and Strategic Alliance ecosystem.

This position partners closely with Channel Sales and strategic partners to develop and execute integrated partner marketing strategies and joint go-to-market programs that drive partner engagement, pipeline, and overall revenue growth. The role ensures partner marketing investments and initiatives align with shared business priorities while continuously improving processes, measurement, and operating practices to scale impact.

This position reports to the Sr. Manager, Partner Marketing (Head of Partner Marketing).

What you’ll do

• Lead annual and quarterly partner marketing plans for Google Cloud globally and T-Mobile for Business nationally, aligning co-marketing programs to revenue targets, partner priorities, product strategy, and regional opportunities.
• Develop strategic partner marketing programs and repeatable go-to-market plays, including Workspace-led displacement, enterprise voice, contact center, Google Cloud Marketplace, and other joint solution motions that drive partner engagement, pipeline, and revenue.
• Build scalable co-marketing frameworks and best practices that strengthen partner activation, improve efficiency, and extend to additional ISV and Strategic Alliance partners as the business evolves.
• Develop integrated, account-based go-to-market campaigns with strategic partners and Dialpad Channel Sales, aligning on target accounts, strategy, messaging, roles, and execution across content, webinars, email, social, landing pages, customer proof, and other channels.
• Create scalable campaign assets and partner enablement resources, including joint value propositions, discovery guides, objection-handling content, and other seller-facing materials, in collaboration with cross-functional teams.
• Lead high-touch executive and customer programs, including executive dinners, roundtables, workshops, and regional experiences, from audience strategy through execution, and marketing ROI reporting.
• Develop customer advocacy programs featuring joint customer stories, strategic partner wins, and executive testimonials that strengthen credibility and support joint go-to-market efforts.
• Manage partner marketing budgets and quarterly investment plans, including MDF strategy, allocation, and optimization, to maximize ROI and business impact.
• Establish KPIs and measurement frameworks to track marketing-sourced and influenced pipeline, partner engagement, campaign performance, and overall program impact.
• Oversee partner-facing content and campaign development to ensure consistency, quality, and alignment with Dialpad's brand, product positioning, and joint partner messaging.
• Identify opportunities to improve partner marketing processes, tools, systems, and workflows, while sharing insights and best practices to strengthen scalability, efficiency, and partner-led growth.