Senior Associate, YouTube Marketing

Role Summary:

Raise is built on this core philosophy, we will bring exceptionally great products, awesome user experience and best-in-class customer service to our users.

• We are looking for a proactive and detail-oriented Senior Associate, YouTube Marketing, to own and scale our YouTube and Instagram presence from the ground up.

Key Responsibilities:

• Own the YouTube and Instagram strategy, including positioning, content pillars, formats and a 3-6 month growth roadmap
• Build both channels from scratch and set up the content engine, publishing cadence and processes
• Plan and run long-form shows, Shorts and Reels, from guest and topic research to scripting and episode planning
• Lead editors, designers and videographers on edits, thumbnails, hooks and post-production quality
• Review cuts and share clear edit notes, and identify highlights and timestamps for clips
• Drive YouTube SEO and Instagram discovery through titles, thumbnails, keywords, captions, hashtags and retention
• Track performance weekly (CTR, watch time, retention, reach, saves, follower growth) and turn insights into experiments
• Create supporting carousels and social content, and repurpose across YouTube, Instagram.
• Source and coordinate guests, collaborators and creators
• Set and report on growth goals for subscribers, followers, views and engagement

Skills:

• Proven experience building and scaling a YouTube channel and an Instagram page, ideally from scratch, with growth numbers you can share.
• Familiarity with AI video and content tools to speed up workflows and improve the quality of editing, scripting, thumbnails and repurposing.
• Deep understanding of YouTube SEO, the algorithm, thumbnails, retention and Instagram Reels and carousel mechanics
• Strong storytelling, scripting and editorial instincts, with a sharp eye for hooks and what makes content perform
• Hands-on experience managing editors, designers and freelancers
• Comfort with analytics tools such as YouTube Studio and Instagram Insights, and a data-driven approach to testing
• Strong communication and project management skills, and the ability to juggle multiple content pieces and deadlines
• Self-starter mindset with high ownership and minimal hand-holding

Our People & Culture:

People and culture are the most important aspects of our business.

Why Join Raise?

We've been recognised as a Great Place to Work for three consecutive years, reflecting the culture we've built and the way we work together.

About Raise Financial Services

Raise Financial Services is building technology-led financial products and infrastructure for India's financially aware and digitally savvy consumers.

Apply for the Role:

Send your resume to: [email protected]