Lead - Digital Marketing

Role Overview

This is a high-impact, high-visibility role at the intersection of data, growth, and product. As Lead– Digital Marketing, you will own all paid digital user acquisition for Dezerv — architecting, executing, and optimizing campaigns that bring high-intent investors onto the platform. You will work closely with the Product, Data, and Business teams to drive measurable growth while keeping customer acquisition costs (CAC) firmly in check.

Key Responsibilities

• Strategy & Execution: Plan and execute full-funnel performance marketing strategies across Meta, Google, YouTube, programmatic, and emerging digital/non-digital channels. Drive user acquisition for the Dezerv app with a sharp focus on investor onboarding and activation.

• Creative & Comms expertise: Need to have solid creative sensibilities who understand what kind of creative narrative will drive impactful growth in CAC & scale efficiencies for HNI.

• Deep consumer research & brand building: This role requires a very deep and psychographic understanding of the TG and being able to clearly identify unique insights & ability to put those into a sharp comm and brand strategy takes the pie.

• Hands-on expertise: Ideal for someone who likes to get their hands dirty from writing scripts, to conducting high-quality shoots, managing $ spends on distribution to working closely with the product team to build and launch new offerings.

• Optimization & ROI Management: Optimize all channels to deliver the best possible ROI while meeting user growth targets. Continuously improve media and product performance funnels — from ad impression to first investment. Monitor and manage Customer Acquisition Cost (CAC), LTV, ROAS, and other performance KPIs.

• Experimentation & Analytics: Design and run rigorous A/B tests on creatives, messaging, targeting parameters, and landing experiences. Analyze campaign data and consumer behavior to derive actionable insights and iterate quickly. Identify high-impact user experience improvements and work with Product to implement them.

• Stakeholder Management & Reporting: Report periodically to leadership on campaign performance, trends, and recommendations. Collaborate with Product, Design, Data, and Business teams to plan and execute integrated campaigns. Provide clear, data-driven, and actionable insights to business stakeholders. Drive end-to-end cross-functional projects and ensure alignment across internal teams.

• Trends & Innovation: Stay ahead of digital marketing trends, platform updates, and new technologies. Ensure Dezerv maintains a competitive edge and brand leadership in the performance marketing space.

Requirements

• 5-7 years of relevant experience in growth & brand marketing or digital growth roles.
• Strong background in app performance marketing (UAC, Apple Search Ads, Meta App Campaigns, etc.)
• Proven experience at a product company or digital/growth agency
• Hands-on expertise with platforms such as Google Ads, Meta Ads Manager, AppsFlyer/Adjust/Branch
• Strong analytical mindset with the ability to work with large datasets and draw meaningful conclusions
• Experience managing significant media budgets with demonstrable CAC optimization results.
• Experience working with creative teams/large production houses to develop high quality-performance ad assets.

Good to Have

• Prior experience in fintech, BFSI, or wealth management products
• Knowledge of product analytics tools (Mixpanel, Amplitude, Clevertap, Snowflake, SQL)
• Exposure to programmatic advertising, DSPs, and audience segmentation strategies