Technology Director, Martech

The Role:

The Technology Director, MarTech combines strategic consulting with hands-on technical expertise to independently manage client relationships and execute complex MarTech implementations. In this Director role, you will represent DEPT’s technical capabilities externally and ensure the successful delivery and adoption of high-impact MarTech programs. You will lead teams to bridge strategic business needs with diverse, integrated MarTech solutions, and lead business development initiatives, scope and deliver technical solutions.

What You’ll Do:

• Strategic leadership of MarTech-powered, connected experiences for our clients.
• Showcase DEPT’s expertise and leadership by representing our technical capabilities to clients and key stakeholders; develop and maintain senior and executive leadership relationships.
• Lead client-side organizational change initiatives in large, matrixed organizations.
• Build strong client relationships
• Lead cross-practice and cross-craft technical initiatives that drive strategic innovation and collaboration across the agency to ensure we are delivering high-capable and efficient solutions.
• Partner with peers in the Data & Analytics team and Platforms team to draft and deliver comprehensive MarTech architectures for clients.
• Evolve our MarTech Audit and reference architecture using our proprietary tools and AI to accelerate time to market.
• Leverage your hands-on experience to lead teams in the execution of MarTech initiatives in collaboration with cross-craft peers.
• Provide mentorship for your team of Architects, Principles, and Analysts; use your MarTech expertise to distill organizational goals for alignment with individuals’ growth goals.
• Support strategic resource planning for your team, working with our resource management team to cast talent to opportunities and grow the team.
• Support the pitch process for qualified MarTech opportunities by building proposals and scopes, leading pre-sales activities, and being the face of DEPT’s MarTech expertise in the Americas.
• Oversee a team that does the following:
  • Setup, configuration, and optimization of diverse MarTech platforms
  • Build and manage customer journey automations, trigger-based campaigns, and advanced segmentation across platforms
  • Design and implement data flows between CDPs and activation platforms, including identity resolution and real-time synchronization
  • Execute technical implementations including API integrations, custom templates, tracking frameworks, and platform migrations
  • Troubleshoot complex technical issues across the MarTech stack and maintain integration documentation
  • Build attribution models, A/B testing frameworks, and automated reporting dashboards
  • Conduct technical audits and health checks of existing MaTech implementations

What You Bring:

• MarTech Fluency: 8+ years hands-on experience combining strategic consulting with hands-on implementation across client architectures, such as:
  • Integrations with Content and Commerce systems
  • Customer Data Platforms (Segment, Hightouch, mParticle, Tealium, AEP)
  • Marketing automation (Salesforce Marketing Cloud, HubSpot, Marketo)
  • Email/messaging platforms (Iterable, Braze, Klaviyo, Mailchimp, Adobe Campaign)
  • Analytics platforms (Google Analytics, Adobe Analytics, Mixpanel)
  • Additional MarTech tools relevant to client needs
• 4+ years in client-facing business development
• Organizational Change Leadership: Extensive experience leading client-side organizational change with a strategic understanding of the mechanisms, people and processes for effective MarTech adoption.
• Strategic Client Advisement & Roadmapping: Strategic vision with comfort advising client marketing leadership, distilling abstract client business problems into operational, high-value MarTech engagements
• Complex Project Execution & Cross-Functional Leadership: Proven leadership navigating complex, multi-workstream client environments where partnership coordinating marketing strategy with data, analytics, engineering and delivery execution across teams.
• **Growth Leadership: **Demonstrated success in pre-sales and building technical proposals.
• **Executive Communication: **Excellent communication skills, effectively balancing high-level strategy with the necessary technical detail.