GenAI Agent Architect

A Little Bit About the Role:

Step into the vibrant world of our eCommerce Content Factory, where you will be instrumental in shaping how high-volume beauty content is crafted and localised across multiple European markets for the skin and hair categories. In this role, you will design, govern, and continuously improve the AI agent architecture that powers content creation workflows, balancing creativity with compliance, quality, and localisation accuracy. You'll help the team move from "automation projects" to a scalable, governed multi-agent system that increases production capacity now and builds durable in-house capability over time.

In this role, you will help power high-volume, multi-market content production for beauty categories (skin and hair). The agent architecture you build will support consistent creation and localisation of static and, where relevant, motion-capable assets, ensuring outputs remain compliant with local legal/scientific requirements and meet brand standards.

What you will be doing:

Agent Architecture & System Design

• Define the architecture and behaviour of AI agents across creative, production, and localisation workflows for beauty eCommerce content.
• Design end-to-end agent workflows that translate product inputs (e.g., assets, briefs, product information) into repeatable deliverables for multiple markets.
• Build robust multi-step pipelines that incorporate routing, fallbacks, escalation paths, and human checkpoints.

Governance, Standards & Quality

• Define standards and governance models for how agents operate, interact, and improve over time.
• Implement human-in-the-loop QA processes to ensure output accuracy, compliance, and brand/creative quality.
• Collaborate with prompt engineering and engineering partners to develop prompt frameworks and evaluate agent performance using repeatable metrics.

Collaboration Across Teams

• Partner with Product and Engineering to identify new agent opportunities and prioritise development based on business value and delivery impact.
• Translate operational & domain expertise into scalable decision logic aligned to real-world marketing and production use cases.
• Collaborate with creative & production teams to understand requirements, constraints, and quality expectations across markets.

Documentation & Traceability

• Document workflows, dependencies, guardrails, and performance metrics to ensure consistency and traceability across lifecycles.
• Contribute to the evolution of the Agent Architecture framework so Pencil/Brandtech can scale safely, intelligently, and creatively.

What you need to be great in this role:

• Extensive experience designing and improving automation and AI-driven workflows in an agency, tech, or SaaS environment (ideally within marketing/creative or production operations).
• Strong understanding of end-to-end marketing/production workflows, especially those involving briefing, localisation, format compliance, delivery, and quality control.
• Hands-on experience architecting and developing AI agents, prompt frameworks, and model-driven workflows.
• Proven ability to translate complex creative/production processes into structured agent logic and measurable success criteria.
• Strong understanding of prompt engineering, evaluation, tuning, and QA best practices.
• Demonstrated ability to design and optimise complex processes or automation frameworks.
• Experience collaborating with technical teams to define functional requirements, guardrails, and success metrics.
• High comfort with AI-driven tools and prompt-based systems using GenAI/LLMs, and familiarity with multi-model workflows.
• Excellent analytical and documentation skills, able to articulate logic flows, dependencies, and success metrics clearly.

You'll thrive here if you:

• Are a systems thinker who loves turning complex production processes into elegant, governed, automated flows.
• Balance creativity and precision, comfortable managing both the art and science of content quality.
• Act like an owner: define what "good" looks like and hold agents (and humans) accountable to it.
• Work cross-functionally across creative, technical, and production stakeholders.
• Enjoy governing something new and shaping how AI agents evolve responsibly and effectively.

KPIs & Success Measures:

• Agent output quality & accuracy: QA pass rate, human override frequency, compliance adherence rate
• Workflow efficiency: time savings, throughput improvements, reduced rework
• Automation impact: number of workflows successfully automated/enhanced and adopted into production
• Launch & reliability: rate of successful new agent launches and improvements to lifecycle reliability

Our values shape everything we do:

• Be Ambitious to succeed
• Be Imaginative to push the boundaries of what's possible
• Be Inspirational to do groundbreaking work
• Be always learning and listening to understand
• Be Results-focused to exceed expectations
• Be actively pro-inclusive and anti-racist across our community, clients and creations

Our recruitment process does not employ artificial intelligence for selection. We use AI to support efficiency and consistency, not to replace human judgement. Candidate evaluation and selection are conducted without AI-supported screening or decision-making. We are committed to a fair, thoughtful, and equitable experience for every candidate.

Brandtech+, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

Brandtech+ has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.